American Apparel founder Dov Charney is notorious for ads featuring scantily clad young women modeling his company’s clothes while striking provocative poses. Now, it appears, he’s found religion — or at least he’s found the appropriate rebbe: Woody Allen.
The trendy T-shirt purveyor recently put up a billboard at the busy corner of Houston and Allen Streets on New York’s Lower East Side featuring a massive image of the neurotic filmmaker dressed as a Hasid from his masterpiece “Annie Hall.” Beside the picture, written in Yiddish, are the words, “der heyliker rebe” — “the holy rebbe.”
Responding to an inquiry from the Forward, Alex Spunt of American Apparel explained: “Woody Allen is our spiritual leader.”
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This story "The Nebbisher Rebbe" was written by Daniel Treiman.