Skip To Content
JEWISH. INDEPENDENT. NONPROFIT.
Back to Opinion

Making Room for Another ‘Forward’

It’s not every day that the president chooses a new campaign slogan…and it happens to be the name of your news organization. But that is indeed what happened today, as the video below will attest.

We are tickled, of course, by the choice. As are, apparently, the folks in Twitter-land. There are those who think he is borrowing the slogan from MSNBC, and even a few, like Bill Kristol, who think it’s to Mao that the president is turning. We have no special insight on this. It’s just amusing to see our name writ so large.

On Twitter, though, some thought the choice was no coincidence:

Ben Smith tweeted: Turns out MSNBC stole its slogan from various tech companies, a venerable Jewish newspaper, and Mao

Traditional American went for the conspiratorial: Obama’s been losing the #Jewish vote; now his new slogan is #Forward? As in the Jewish Liberal magazine? https://forward.com/ #tcot #teaparty

And then there was Daniel Gross: Not sure about the Obama campaign’s new “Forward” slogan. He’s already got the yiddish-speaking left-wing Jewish vote wrapped up

And my personal favorite, from Ron Kampeas, of our friendly competitors over at the Jewish Telegraphic Agency: @MittRomney counters @BarackObama’s #Forward with new slogan, #Telegraphic

A message from our CEO & publisher Rachel Fishman Feddersen

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.

At a time when other newsrooms are closing or cutting back, the Forward has removed its paywall and invested additional resources to report on the ground from Israel and around the U.S. on the impact of the war, rising antisemitism and polarized discourse..

Readers like you make it all possible. Support our work by becoming a Forward Member and connect with our journalism and your community.

—  Rachel Fishman Feddersen, Publisher and CEO

Join our mission to tell the Jewish story fully and fairly.

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.