Skip To Content
JEWISH. INDEPENDENT. NONPROFIT.
Back to Opinion
Join the 2% of readers!SUPPORT OUR WORK!

Making Room for Another ‘Forward’

It’s not every day that the president chooses a new campaign slogan…and it happens to be the name of your news organization. But that is indeed what happened today, as the video below will attest.

We are tickled, of course, by the choice. As are, apparently, the folks in Twitter-land. There are those who think he is borrowing the slogan from MSNBC, and even a few, like Bill Kristol, who think it’s to Mao that the president is turning. We have no special insight on this. It’s just amusing to see our name writ so large.

On Twitter, though, some thought the choice was no coincidence:

Ben Smith tweeted: Turns out MSNBC stole its slogan from various tech companies, a venerable Jewish newspaper, and Mao

Traditional American went for the conspiratorial: Obama’s been losing the #Jewish vote; now his new slogan is #Forward? As in the Jewish Liberal magazine? https://forward.com/ #tcot #teaparty

And then there was Daniel Gross: Not sure about the Obama campaign’s new “Forward” slogan. He’s already got the yiddish-speaking left-wing Jewish vote wrapped up

And my personal favorite, from Ron Kampeas, of our friendly competitors over at the Jewish Telegraphic Agency: @MittRomney counters @BarackObama’s #Forward with new slogan, #Telegraphic

Are you one of our 2%?

Did you know that only 2% of Forward readers donate to support our nonprofit newsroom? That 2% make it possible for millions to read the Forward without a paywall or subscription — removing any barriers to the full and fair Jewish story.

But while the Forward is free to read, it isn’t free to produce. Big stories — like deep dives into the antisemitism data, political scoops or reporting trips to college campuses  —  take months of research and fact-checking. All while we keep you informed of what you need to know each day.

Don’t just read the Forward — invest in it. Support our work today!

— Rachel Fishman Feddersen, Forward Publisher & CEO

Support our mission to tell the Jewish story fully and fairly.

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines.
You must comply with the following:

  • Credit the Forward
  • Retain our pixel
  • Preserve our canonical link in Google search
  • Add a noindex tag in Google search

See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.