Say It With Nutella — Unless You’re Jewish
Courtesy of Nutella
You might want to reconsider those Nutella-filled hamentaschen this year.
The beloved purveyor of spreadable chocolate hazelnut goodness has banned certain words from its “Say it With Nutella” campaign, which allows people to customize their jar labels. This policy would be totally understandable if the list of so-called inappropriate words didn’t also include “Jewish,” “lesbian,” and “Muslim,” alongside reasonable options like “Hitler,” “poop” and various controversial sex acts.
For some reason, “Gay” and “Christian,” are both good to go.
In a statement, Ferrero (Nutella’s parent company) said that “negative or insulting messages were directly removed from the field of possibilities, the idea being to use the jar of Nutella as a communication medium to share enthusiasm … similarly, words of communities that are often subject to attacks by malicious people were removed from the proposals.”
For the record, “palm oil,” the controversial fat that makes Nutella taste like heaven on toast, is also banned.
Click here for the full list of banned words.
[h/t Grubstreet]
I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning journalism this Passover.
In this age of misinformation, our work is needed like never before. We report on the news that matters most to American Jews, driven by truth, not ideology.
At a time when newsrooms are closing or cutting back, the Forward has removed its paywall. That means for the first time in our 126-year history, Forward journalism is free to everyone, everywhere. With an ongoing war, rising antisemitism, and a flood of disinformation that may affect the upcoming election, we believe that free and open access to Jewish journalism is imperative.
Readers like you make it all possible. Right now, we’re in the middle of our Passover Pledge Drive and we still need 300 people to step up and make a gift to sustain our trustworthy, independent journalism.
Make a gift of any size and become a Forward member today. You’ll support our mission to tell the American Jewish story fully and fairly.
— Rachel Fishman Feddersen, Publisher and CEO
Join our mission to tell the Jewish story fully and fairly.
Only 300 more gifts needed by April 30