When the world shops for the best in fashion, beauty and lifestyle items, Israel has proven its place in the market. Around the globe, a savvy and chic consumer can find a product created by the vast talents nurtured in Israel: Gottex, Sabon, Ahava, Yigal Azrouel, Elie Tahari — the list is endless.
The Tahor Group, a New York-based Fashion and Consumer Marketing Advisory firm led by Tobi Rubinstein and Nancy Torres Kaufman, and Cindy’s Corners, my full service media and consulting company, will be collaborating for the second annual TLV RUNWAY NYC this coming September 2017 during New York Fashion Week (NYFW). “We want to reveal Israel through the lens of fashion and beauty,” state both leaders of the Tahor group.
This event perpetuates the excitement of showcasing top Israeli Designers during the most visually important week in New York City. The initiative is open to companies interested in sponsorship opportunities and is supported by the Israel Consul General of New York.
“Speaking at TLV Runway NYC during New York Fashion Week last fall was one of my first public engagements as Consul General of Israel in New York, and I was filled with pride to see so many beautiful creations by Israeli designers featured on such a prestigious international stage,” said Ambassador Dani Dayan, Israel’s Consul General in New York. “A number of Israeli designers have become household names, and it’s clear that the fashion industry in Israel is growing and has earned the respect and admiration of the fashion world,” Dayan added.
It all began with a vision at the Gindi Fashion Week in TLV. Followed with an idea presented to the Mayor’s office in Tel Aviv and continued with the full endorsement from former Ambassador Ido Ahroni. The goal is that Israel’s talent will be showcased in NY; Israelis’ second home. Through “TLV RUNWAY NYC”, the world has the opportunity to learn about the enormous amount of talent in the arts and design coming out of Israel. Ultimately, we will with the artistic expression of beauty that only Israel possesses.
Ofir Fisher, Executive Vice President and Co-Founder of OR Movement, one of the Israel’s chic organizations representing fashion designers, art galleries and the Z Hotel chain, is also supporting the event. “OR Movement believes that art, fashion and design is crucial component to the regional development of the Negev and Galilee . Proven by the enormous continued growth in all areas of creativity . That is why we supporting and planning to partner with TLV RUNWAY NYC in bringing up and coming Designers from Israel’s dessert and beyond to the fashion capital of the world , New York City,” stated Fisher.
I have been involved in many fashion shows featuring many nationalities and countries and always felt that Israelis in the business should have equal access to both the international audience and press. This is not a Jewish, political, or even a religious issue, rather an appreciation for fine quality goods available for international buyers that range in costs and styles and for women, men and youth.
Working with Israeli designers is nothing new to either. The Tahor Group works with celebrated couture bridal and evening wear designer Inbal Dror, and Cindy’s Corner has featured designer Rinat Brodash and artist Noa Attias on radio and in print.