This is the Forward’s coverage of advertising, marketing, and Jewish consumer culture.
Advertising
The Latest
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Culture Twitter re-platformed extremists — and it’s paying off in ad money
Turns out that extremism draws clicks, and clicks mean ad dollars
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Culture ‘He Gets Us’ ads are selling Jesus at the Super Bowl. Who is buying?
A well-funded ad campaign aims to give Christianity a makeover
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Culture Scrub Daddy’s viral sponges come in kosher options now
The thirsty TikTok scrubber partnered with Jewish TikToker Melinda Strauss
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News Jewish words of wisdom are popping up on billboards around Los Angeles. Just don’t look them up.
The Federation elected to suit the audience rather than stick to the book
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Culture ‘Mazel tov on assimilating:’ The strange, rich history of Rosh Hashanah advertisements
In the postwar years, as the American Jewish community underwent dramatic changes, Rosh Hashanah greetings became a surprising marketing trend
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Culture Manischewitz isn’t just for your bubbe anymore
With spoof products such as gefilte fish hot dogs and hash brownie macaroons, Manischewitz is taking Twitter by storm
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Culture JewBelong’s billboards are everywhere. But who are they and what are they selling?
The hot pink anti-antisemitism billboards have drawn accolades and criticism alike for their strident and irreverent tone — and their politics.
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Food Pumpkin Spice Pops Up In 1947 Yiddish Forverts Pie Recipe
I would have sworn that the pumpkin-spice megatrend was started by Starbucks. But I would have been wrong. In an ad for condensed milk that appeared in the November 17, 1947 issue of the Forverts, alongside a recipe for coconut pumpkin chiffon pie, is ad copy says, “If you like pumpkin spice flavored pie…” The…
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Opinion Hamas made a remarkable offer — because Trump laid a remarkable trap
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Fast Forward Hegseth says ‘no more beardos’ in the military. What about religious exemptions?
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Opinion A Yom Kippur confessional for 2025
In Case You Missed It
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Opinion I’m Israeli. She’s Palestinian. There’s a devastatingly simple reason why we’ve bonded during this war
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Opinion Hamas made a remarkable offer — because Trump laid a remarkable trap
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Fast Forward Hamas says it’s ready to release all Israeli hostages but does not offer clear ‘yes’ to Trump’s plan
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Fast Forward In Saudi Arabia, Dave Chappelle jokes that ‘I stand with Israel’ would be his code for censorship
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