This is the Forward’s coverage of advertising, marketing, and Jewish consumer culture.
Advertising
The Latest
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Culture Twitter re-platformed extremists — and it’s paying off in ad money
Turns out that extremism draws clicks, and clicks mean ad dollars
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Culture ‘He Gets Us’ ads are selling Jesus at the Super Bowl. Who is buying?
A well-funded ad campaign aims to give Christianity a makeover
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Culture Scrub Daddy’s viral sponges come in kosher options now
The thirsty TikTok scrubber partnered with Jewish TikToker Melinda Strauss
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News Jewish words of wisdom are popping up on billboards around Los Angeles. Just don’t look them up.
The Federation elected to suit the audience rather than stick to the book
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Culture ‘Mazel tov on assimilating:’ The strange, rich history of Rosh Hashanah advertisements
In the postwar years, as the American Jewish community underwent dramatic changes, Rosh Hashanah greetings became a surprising marketing trend
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Culture Manischewitz isn’t just for your bubbe anymore
With spoof products such as gefilte fish hot dogs and hash brownie macaroons, Manischewitz is taking Twitter by storm
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Culture JewBelong’s billboards are everywhere. But who are they and what are they selling?
The hot pink anti-antisemitism billboards have drawn accolades and criticism alike for their strident and irreverent tone — and their politics.
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Food Pumpkin Spice Pops Up In 1947 Yiddish Forverts Pie Recipe
I would have sworn that the pumpkin-spice megatrend was started by Starbucks. But I would have been wrong. In an ad for condensed milk that appeared in the November 17, 1947 issue of the Forverts, alongside a recipe for coconut pumpkin chiffon pie, is ad copy says, “If you like pumpkin spice flavored pie…” The…
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Fast Forward Unarmed man who tackled Bondi Beach Hanukkah attacker identified as Ahmed al-Ahmed
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Opinion I grew up believing Australia was the best place to be Jewish. This Hanukkah shooting forces a reckoning I do not want.
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Fast Forward Hanukkah shooting leaves at least 15 dead at Australia’s most popular beach
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Fast Forward Father and son suspects in Bondi Beach Hanukkah attack identified as Sajid and Naveed Akram by law enforcement
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Fast Forward Antisemitism tensions rise as NYC Young Republicans host white nationalists, conspiracy theorists at annual gala
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Fast Forward Jewish donors help raise $1.3M for Ahmed al Ahmed, the Muslim man who disarmed a Bondi Beach attacker
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Fast Forward 4 members of pro-Palestinian group arrested for planning bombings across Los Angeles
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Opinion The Bondi Beach attack is inspiring Jewish pride. For our children’s sake, we need to allow our fear, too.
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