This is the Forward’s coverage of advertising, marketing, and Jewish consumer culture.
Advertising
The Latest
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Culture Twitter re-platformed extremists — and it’s paying off in ad money
Turns out that extremism draws clicks, and clicks mean ad dollars
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Culture ‘He Gets Us’ ads are selling Jesus at the Super Bowl. Who is buying?
A well-funded ad campaign aims to give Christianity a makeover
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Culture Scrub Daddy’s viral sponges come in kosher options now
The thirsty TikTok scrubber partnered with Jewish TikToker Melinda Strauss
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News Jewish words of wisdom are popping up on billboards around Los Angeles. Just don’t look them up.
The Federation elected to suit the audience rather than stick to the book
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Culture ‘Mazel tov on assimilating:’ The strange, rich history of Rosh Hashanah advertisements
In the postwar years, as the American Jewish community underwent dramatic changes, Rosh Hashanah greetings became a surprising marketing trend
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Culture Manischewitz isn’t just for your bubbe anymore
With spoof products such as gefilte fish hot dogs and hash brownie macaroons, Manischewitz is taking Twitter by storm
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Culture JewBelong’s billboards are everywhere. But who are they and what are they selling?
The hot pink anti-antisemitism billboards have drawn accolades and criticism alike for their strident and irreverent tone — and their politics.
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Food Pumpkin Spice Pops Up In 1947 Yiddish Forverts Pie Recipe
I would have sworn that the pumpkin-spice megatrend was started by Starbucks. But I would have been wrong. In an ad for condensed milk that appeared in the November 17, 1947 issue of the Forverts, alongside a recipe for coconut pumpkin chiffon pie, is ad copy says, “If you like pumpkin spice flavored pie…” The…
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Culture A shocking true story of Mexico’s Jewish community comes to Netflix
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Opinion Israel deported me for helping West Bank Palestinians. I won’t give up on a peaceful future for the country I love
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Culture Hey, Irving — why are there so many Jews named Irving?
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Culture In the most talked-about Epstein File exchange, a lesson in Yiddish
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Culture How Black music brought me closer to Judaism
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Opinion In ‘Nuremberg,’ a potent warning about our current politics of denial
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Fast Forward Trump says he and Mamdani ‘didn’t discuss’ NYC mayor-elect’s vow to arrest Netanyahu during congenial meeting
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Yiddish ווידעאָ: משהלע אַלפֿאָנסאָ רעדט וועגן נײַ ביכל פּרץ־מעשׂיות פֿאַר סטודענטןVIDEO: Moishele Alfonso on the new book of I. L. Peretz stories for students
דאָס ביכל נעמט אַרײַן אַ גלאָסאַר, שמועס־פֿראַגעס און קלאַנג־רעקאָרדירונגען פֿון די דערציילונגען.
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