This is the Forward’s coverage of advertising, marketing, and Jewish consumer culture.
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The Latest
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Culture Scrub Daddy’s viral sponges come in kosher options now
The thirsty TikTok scrubber partnered with Jewish TikToker Melinda Strauss
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News Jewish words of wisdom are popping up on billboards around Los Angeles. Just don’t look them up.
The Federation elected to suit the audience rather than stick to the book
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Culture ‘Mazel tov on assimilating:’ The strange, rich history of Rosh Hashanah advertisements
In the postwar years, as the American Jewish community underwent dramatic changes, Rosh Hashanah greetings became a surprising marketing trend
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Culture Manischewitz isn’t just for your bubbe anymore
With spoof products such as gefilte fish hot dogs and hash brownie macaroons, Manischewitz is taking Twitter by storm
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Culture JewBelong’s billboards are everywhere. But who are they and what are they selling?
The hot pink anti-antisemitism billboards have drawn accolades and criticism alike for their strident and irreverent tone — and their politics.
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Food Pumpkin Spice Pops Up In 1947 Yiddish Forverts Pie Recipe
I would have sworn that the pumpkin-spice megatrend was started by Starbucks. But I would have been wrong. In an ad for condensed milk that appeared in the November 17, 1947 issue of the Forverts, alongside a recipe for coconut pumpkin chiffon pie, is ad copy says, “If you like pumpkin spice flavored pie…” The…
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Fast Forward Is The NRA’s New Ad Anti-Semitic?
A prominent activist has called the NRA’s new ad “an open call to violence to protect white supremacy,” and the organizers of the Women’s March have demanded that the NRA apologize for it. But is it anti-Semitic? In the ad, NRA spokeswomen Dana Loesch details how “They use their media to assassinate real news,” “they”…
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Opinion Why The Forward Accepted An Ad From Jewish Voice for Peace
Dear Forward Reader: We recently published an advertisement from Jewish Voice for Peace in the June 2 print edition of the Forward. The ad gave us pause. It quotes Marwan Barghouti as “Leader of the Palestinian Hunger Strike,” but doesn’t say why he’s in jail. Barghouti was convicted of the murders of five Israeli civilians….
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