This is the Forward’s coverage of advertising, marketing, and Jewish consumer culture.
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The Schmooze It’s Over. Israel’s Wix Wins Super Bowl Ad War
Tel Aviv-based web development company Wix.com has what we think is one of the funniest Super Bowl ads set to air this Sunday and it stars former Green Bay Packer Brett Favre and four other retired football greats. Favre was the quarterback who just couldn’t quit the NFL. He retired, then unretired, then joined the…
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Culture Why Are Israel’s Top Models All Blondes?
Model Galit Gutmann in an ad for ‘Crazy Line.’ Photo by Dudi Hasson/Haaretz (Haaretz) — It was supposed to be her big break after winning the Israeli version of “Big Brother.” In March, Ethiopian-born model Tahounia Rubel was chosen to appear in a new ad for the April Cosmetics chain. She was to appear alongside blonde…
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Fast Forward Image of Beheaded Journalist James Foley Pulled From Anti-Islam Subway Ads
(Reuters) — A photo of American journalist James Foley shortly before his beheading by the Islamic state militant group is being removed from anti-Islam advertisements appearing on Monday on 100 New York City buses and two subway stations. In response to a complaint from the Foley family, the advertisement is being altered to include an…
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Fast Forward N.Y. Officials Slam Anti-Muslim Bus Ads
New York City politicians and religious leaders on Tuesday criticized a series of anti-Islam advertisements due to appear on 100 city buses, with many critics calling for the campaign to be blocked. Melissa Mark-Viverito, the speaker of the City Council, and Comptroller Scott Stringer joined a rally outside City Hall organized by the Arab American…
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Fast Forward Pam Geller Group Sues on ‘Killing Jews’ Ad
A pro-Israel group said it will sue New York’s Metropolitan Transportation Authority for rejecting its advertisement on the city’s public transportation. The American Freedom Defense Initiative, which is known for its aggressive critiques of Islam, sought to post an ad that included the quote “Killing Jews is Worship that draws us close to Allah,” according…
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The Schmooze Muppets and Bar Refaeli Too Racy for Israeli TV
(JTA) — A risqué ad featuring Bar Refaeli in bed with a purple, mustachioed Muppet has been banned from running before 10 p.m. in the holy land, Walla!, Israel news website reports. Per a governmental council called The Second Authority for Television and Radio, the ad for local fashion brand Hoodies has “too many sexual insinuations”…
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The Schmooze JDaters, Are You Ready to ‘Get Chosen’?
Are you ready to “Get Chosen?” That’s what JDate is asking in its new ad campaign, which made its grand debut in New York City’s Times Square on Thursday. The ads come to you courtesy of Terri & Sandy Solution, a New York-based advertising firm, who created the campaign based on Jewish humor and culture….
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The Schmooze 6 Lessons From This Year’s Jewish Super Bowl Ads
Well, the Super Bowl has come and gone. It’s time for the take-away: The Broncos really need a hug. Bruno Mars was meh. This was possibly the most Jewish Super Bowl of all time. If the whole SodaStream/Scarlett Johansson debate, and the availability of a game-time knish (for a whopping $6, mind you) didn’t tip…
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אויף אַן אָפּשערעניש לעצטנס האָט די משפּחה גערעדט ענגליש און שווייצער דײַטש, אָבער די צערעמאָניע האָט מען געפֿירט אויף ייִדיש
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Fast Forward As images from Gaza spread, US rabbis wrestle with war’s morality from the pulpit
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Fast Forward Donald Trump says US will distribute food in Gaza, where he says there is ‘real starvation’
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Fast Forward Regina Spektor responds to pro-Palestinian protester at concert: ‘You’re just yelling at a Jew’
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