Tu B’av is the Jewish love fest, so what better time to promote hooking up? To solar energy, that is. In a shameless attempt to take advantage of the holiday, Arava Power Company, a solar energy firm in Israel, produced a short flick reminiscent of VH1’s beloved 90s’ series Pop Up Video that is aptly…
The homepage of the Arava Power Company’s website shows a clock counting down the days, hours, minutes and seconds to “Ben-Gurion’s Solar Revolution.” On June 5, in celebration of World Environment Day, the company will inaugurate Israel’s first commercial solar field at Kibbutz Ketura in the Arava Valley. The Arava Power Company is a privately…
100% of profits support our journalism
