Offbeat Israel: The Bollywood-Style Video Taking Israel By Storm

The video that has Israel talking this week is, believe it or not, a Bollywood-style musical by the country’s leading weapon’s manufacturer, Rafael Advanced Defense Systems.

It has emerged that at Aero India, a trade fair organized last month by India’s Ministry of Defense, Rafael screened a movie of Israeli dancers in Indian costumes singing about how the potential for Indo-Israeli defense trade ties. They are dancing around mock-ups of Rafael’s products.

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Bloggers who write on security issues have derided the video. Noah Shachtman, contributing editor at Wired magazine and the editor of its national security blog Danger Room, writes:

And how has it gone down in India? The Indian men’s lifestyle portal calls the lyrics “drivel.”

It’s odd that the reception in India was so unkind when Rafael’s research process seems to have been so thorough. “In Israel we have Jewish people from India, so we know about Bollywood and the song and dance numbers,” Assy Josephy, the director of exhibitions for Rafael, told the South Asian defense and strategic affairs site StratPost when asked about the background to the video.

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Offbeat Israel: The Bollywood-Style Video Taking Israel By Storm

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