A T-shirt company is selling a design featuring clothing branded with swastikas in an effort to rebrand the Nazi imagery as a “symbol of love and peace.”
The shirts, designed by KA Design and available for purchase on Teespring.com, feature various rainbow-festooned swastika designs alongside the words “peace,” “zen” and “love.”
KA Designs explains on its website that “We celebrate freedom. We want to explore our boundaries, and push them forward. We love humanity, love and peace.” It posted a video on its Facebook page last month explaining that the swastika was an ancient Indian symbol of peace, love and good fortune:
But one day, Nazism. They took the swastika, rotated it by 45 degrees, and turned it into Hatred, and turned it into Fear, and turned it into War, and turned it into Racism and turned it into Power. They stigmatized the swastika forever….The swastika is coming back, together with Peace, together with Love, together with Respect, together with Freedom. Introducing the new swastika.
The move to rebrand the swastika as a positive symbol was criticized by many on social media. However, it was praised by Andrew Anglin of the prominent neo-Nazi website The Daily Stormer.
The shirts and sweatshirts are currently available on Teespring for $20 to $27 dollars.