Twin peacocks leaning over an “O & S” monogram form the logo of newly launched men’s clothing line Ovadia & Sons. The birds also make apt stand-ins for Ariel and Shimon Ovadia, the 27-year-old, yeshiva-educated twins who founded the label in July. Riding a wave of fawning press from heavy-hitters like Esquire and GQ magazines, the clothes-loving sons of an Israeli-born childrenswear magnate have already sold out several runs of their handmade suits (priced between $1,695–$2,095) and shirts ($45–$345); they also offer ties ($110–$135) and footwear ($295–$450). Ariel Ovadia talked to the Forward from the Manhattan home office he shares with his brother.
You launched Ovadia and Sons this summer; your first full collection is due in spring of 2011. What was your path to launching the business?
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