Skip To Content
JEWISH. INDEPENDENT. NONPROFIT.
Breaking News

Avital Leibovich, Ex-IDF Spokeswoman, Named Jerusalem Chief of AJC

Avital Leibovich, the former chief spokeswoman to the international media for the Israeli military, was named director of the American Jewish Committee office in Jerusalem.

The AJC announced Leibovich’s appointment as head of its Israel/Middle East Office on Tuesday.

Leibovich served in the Israel Defense Forces for 22 years and became well-known as the voice of Israel’s military during wars and crises.

She spent the last two years until her retirement from the IDF last month as head of the interactive media and communications branch of the IDF spokespersons unit, which she created.

“Avital’s commitment to Israel’s security, well-being and quest for peace, to the essential ties linking American Jews and Israelis, and to enhancing the bonds between Washington, Jerusalem and other capitals are well-established and a perfect match for the AJC mission,” said AJC Executive Director David Harris in a statement.

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.

Now more than ever, American Jews need independent news they can trust, with reporting driven by truth, not ideology. We serve you, not any ideological agenda.

At a time when other newsrooms are closing or cutting back, the Forward has removed its paywall and invested additional resources to report on the ground from Israel and around the U.S. on the impact of the war, rising antisemitism and the protests on college campuses.

Readers like you make it all possible. Support our work by becoming a Forward Member and connect with our journalism and your community.

Make a gift of any size and become a Forward member today. You’ll support our mission to tell the American Jewish story fully and fairly. 

— Rachel Fishman Feddersen, Publisher and CEO

Join our mission to tell the Jewish story fully and fairly.

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.