Skip To Content
JEWISH. INDEPENDENT. NONPROFIT.
Culture

The Veg-O-Matic and 6 Other Great Moments in Ronco History

Mr. Microphone

“Hey, good looking! We’ll be back to pick you up later!” By broadcasting your voice over the radio, Mr. Microphone would boost your social life, ignite a party or enhance your musical chops. Highlight of its classic TV spot include a roller-skating granny who shouts, “I got one, and I love it!”

Image by Courtesy of Elmhurst History Museum

Veg-O-Matic

The Veg-O-Matic’s TV spiel has become the stuff of pop-culture legend: Slices! Dices! Juliennes! Later it inspired an epic infomercial starring Ron Popeil himself.

Image by Courtesy of Elmhurst History Museum

Pocket Fisherman

Even if you don’t fish, you have to acknowledge the genius design of this compact fishing reel — and the inspired lunacy of a pocket fishing rod in the first place. Bonus: In the 1970s TV commercial the Popeil logo looks like a stylized Star of David.

Image by Courtesy of Elmhurst History Museum

Miracle Broom

When the Dustbuster was just a gleam in Black & Decker’s ]eye, Ronco unleashed the Miracle Broom on the world — a battery-operated gizmo that would pick up broken glass, cat litter and other detritus, as demonstrated in this 1974 spot.

Image by Courtesy of Elmhurst History Museum

Glass Froster

How many times have you sat forlornly at your local pub, wishing you could replicate its frosted ale mugs at home? Ronco to the rescue! The glass froster lets you “frost glasses at home, instantly.” It’s “a must for parties!”

Image by Courtesy of Elmhurst History Museum

Sit-On Trash Compactor

“The trash compactor everyone can afford — it’s the combination kitchen stool and trash compactor…. Just sit on it!” Though it seemed like something from “The Flintstones,” there was a genius about this low-tech, green-before-its-time appliance. Bonus: It came with customizable decorative stickers.

Image by Youtube

Mr. Dentist

The best part of the commercials for this battery-operated toothbrush urged viewers to “buy one for your dog,” as distressed-looking canines had their gums retracted by off-screen owners who tried valiantly to scrub the dogs’ fangs.

Image by Courtesy of Elmhurst History Museum

A message from our CEO & publisher Rachel Fishman Feddersen

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.

At a time when other newsrooms are closing or cutting back, the Forward has removed its paywall and invested additional resources to report on the ground from Israel and around the U.S. on the impact of the war, rising antisemitism and polarized discourse.

Readers like you make it all possible. Support our work by becoming a Forward Member and connect with our journalism and your community.

—  Rachel Fishman Feddersen, Publisher and CEO

Join our mission to tell the Jewish story fully and fairly.

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.