Skip To Content
JEWISH. INDEPENDENT. NONPROFIT.
Culture

‘Holocoste’ sweatshirt taken down by Ukrainian Jewish group

Thousands of stores sell knockoff brand merchandise. But one decided to take it a step further by bringing antisemitism into it with a “Holocoste” sweatshirt, featuring a crocodile like the Lacoste brand’s logo.

Elina Katz, a program coordinator for Project Kesher in Ukraine, noticed the sweatshirt for sale on a major e-commerce site called Prom, the Ukrainian equivalent of Amazon, and posted screenshots of it in a group chat with other Project Kesher leaders.

“Holocoste” sweatshirt Image by Screenshot courtesy of Project Kesher

“It’s very stupid humor,” said Vlada Nedak, the executive director of Project Kesher Ukraine, when we spoke over Zoom. “It’s not even humor, it’s some kind of antisemitism.”

So, Project Kesher, which works to advocate for women, the Jewish community and minority groups, in Russia, Ukraine, Belarus, Moldova, Georgia, and Israeli Russian­-speaking communities, sprang into action.

Ukraine passed an antisemitism law in 2021 that makes “antisemitism and its manifestations” illegal, so the women composed a letter to the site explaining that it could be subject to fines for selling the sweatshirt. Nedak said that only two hours later, they received a response saying the site was taking down the sweatshirt and apologizing profusely.

“Our lawyer said to me, ‘Two hours, it’s too long. They should answer you in less than 30 minutes,’” recalled Nedak, laughing. “The next time I will know this better.”

Though the sweatshirt will no longer be for sale, it was designed by a Russian company, and Project Kesher Ukraine reached out to colleagues at their Russian wing to try to shut down the Russian-based distributor.

Nadek said she saw the sweatshirt, and their success at removing it, as a lesson for how to address antisemitism in the future. Often, she said she saw antisemitism addressed in formal letters from chief rabbis or reports that were produced and read only by Jewish organizations, meaning the message rarely left a small bubble.

This instance, she hoped, would reach a wider audience. “It’s not the picture, it’s what we can influence, what we can demand from our society,” she said. “It’s an example how to struggle against not just antisemitism but online hate.”

A message from our CEO & publisher Rachel Fishman Feddersen

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.

At a time when other newsrooms are closing or cutting back, the Forward has removed its paywall and invested additional resources to report on the ground from Israel and around the U.S. on the impact of the war, rising antisemitism and polarized discourse.

Readers like you make it all possible. Support our work by becoming a Forward Member and connect with our journalism and your community.

—  Rachel Fishman Feddersen, Publisher and CEO

Join our mission to tell the Jewish story fully and fairly.

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.