Image by walmart.com

Walmart’s online store was until recently selling a “Got Hitler?” mug.

Styled in the same font as the famous “Got Milk?” phrase, the “Got Hitler?” mugs were being marketed through a third party vendor on the Walmart site, JM Holdings.

After the web site Vocativ reported that Walmart’s online store was selling the cups, the retail giant removed the item, in addition to similar mugs bearing the slogans “Got retard?” and “Got Pepe?” a reference to a symbol beloved by contemporary white nationalists. JM Holdings, told Vocativ that it generates slogans for mugs based on words pulled from the dictionary, but Pepe is a new concept unlikely to appear in any dictionaries, Vocativ pointed out. That design was also struck from the site.

Forwarding the News

Thoughtful, balanced reporting from the Forward and around the web, bringing you updated news and analysis each day.

Terms(Required)

I agree to the Forward's Terms of Service and Privacy Policy

Email(Required)

The “Got Pepe” mug in particular could indicate that merchants and advertisers are starting to see a market in the far right. A creative agency for Cadillac put out a casting call for an “alt-right” individual to be featured in one of its ads.

A spokesman for Walmart told Vocativ that it would be reviewing JM Holding’s inventory on its site in response to the revelations. The retail giant also said that it would be rethinking procedures for its online store.

Contact Daniel J. Solomon at [email protected] or on Twitter @DanielJSolomon

The Forward is free to read, but it isn’t free to produce

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward.

Now more than ever, American Jews need independent news they can trust, with reporting driven by truth, not ideology. We serve you, not any ideological agenda.

At a time when other newsrooms are closing or cutting back, the Forward has removed its paywall and invested additional resources to report on the ground from Israel and around the U.S. on the impact of the war, rising antisemitism and polarized discourse.

Readers like you make it all possible. We’ve started our Passover Fundraising Drive, and we need 1,800 readers like you to step up to support the Forward by April 21. Members of the Forward board are even matching the first 1,000 gifts, up to $70,000.

This is a great time to support independent Jewish journalism, because every dollar goes twice as far.

—  Rachel Fishman Feddersen, Publisher and CEO

2X match on all Passover gifts!

$90 → $180 $180 → $360

$360 → $720

Other amount