WATCH: T-Shirt Company Introduces ‘The New Swastika’ In Video

Image by facebook

By Ari Feldman August 9, 2017

A T-shirt design company has come under fire this week for creating -— and then defending —- clothing items that make use of the swastika symbol. As the company, KA Design, showed in this video, it wanted to make “the new swastika” so as to rid the symbol of its association with Nazism.

“They took the swastika,” the video says of Nazis. “They stigmatized the swastika.” The video says that the symbol is nearly 5,000 years old, and traditionally stood for peace, luck and love, among other things.

The video culminates in the company introducing “the new swastika”: the same (Nazi) symbol, but in a rainbow color.

Though KA Design has stood behind its rejuvenated swastika, the online T-shirt retailer carrying the designs removed the item from its site.

Contact Ari Feldman at [email protected] or on Twitter, @aefeldman.

Ari Feldman is a staff writer at the Forward. He covers Jewish religious organizations, synagogue life, anti-Semitism and the Orthodox world. If you have any tips, you can email him at [email protected]. Follow him on Twitter @aefeldman.

A message from our CEO & publisher Rachel Fishman Feddersen

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.

Now more than ever, American Jews need independent news they can trust, with reporting driven by truth, not ideology. We serve you, not any ideological agenda

At a time when other newsrooms are closing or cutting back, the Forward has removed its paywall and invested additional resources to report on the ground from Israel and around the U.S. on the impact of the war, rising antisemitism and polarized discourse.

Readers like you make it all possible. Support our work by becoming a Forward Member and connect with our journalism and your community.

— Rachel Fishman Feddersen, Publisher and CEO