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Hudson’s Bay, the largest department store chain in Canada, has pulled Ivanka Trump’s brand from its shelves, The New York Times reports.

Hudson’s Bay removed the merchandise from its website and will reportedly “wind down” sales in their brick and mortar stores.

The retailer, which also owns U.S. chains Lord & Taylor and Saks Fifth Avenue, says it made the decision to drop Ivanka’s brand last fall due to falling sales. However, the timing of the drop has coincided with Canadian discontent over President Trump’s imposition of tariffs on Canadian aluminum and steel.

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“Hudson’s Bay is phasing out this brand through the fall based on its performance,” the company said in a statement to the Times. “As part of our regular course of business, we review our merchandise offerings and make appropriate changes.”

In response to President Trump’s tariffs, some Canadians have called for a boycott of American goods. A Nanos Research survey found that the majority of Canadians would boycott U.S. goods in the case of a trade war.

Ivanka Trump, however, is no stranger to boycotts. Her line has been the target of a grassroots movement urging shoppers to boycott all Trump-family brands.

Nordstrom dropped Trump’s line from their stores last year, also citing declining sales.

“My daughter Ivanka has been treated so unfairly by @Nordstrom,” President Trump tweeted shortly afterwards. “She is a great person — always pushing me to do the right thing! Terrible!”

Juliana Kaplan is a news intern at The Forward. Email her at [email protected] or follow her on Twitter, @julianamkaplan

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