Skip To Content
JEWISH. INDEPENDENT. NONPROFIT.
Make a Passover gift and support Jewish journalism. DONATE NOW
Fast Forward

Jexodus’s Cover Photo Is The First Result When You Search ‘Jewish Woman’

The Exodus Movement, the conservative political group formerly known as “Jexodus,” has slowly built up a following since its launch last month – with help from promotion from President Trump.

It’s launched a fancy new website, and has Facebook and Twitter pages with a combined following of more than 6,000 users, despite criticism that it is an “astroturf” organization (i.e. the opposite of “grassroots”) with little to no actual support from within the largely-liberal American Jewish community.

The visuals that the organization chose for its Facebook and Twitter pages bear out this struggle. Rather than highlighting a member of the organization, The Exodus Movement’s cover image appears to be a stock photo – specifically, the first result when you search “Jewish woman” on the website iStock.

What’s more, according to iStock, the photo – titled “Dramatic portrait of a young black-haired woman wearing a beret by the water” – was taken in Toronto, Canada, which would bely the organization’s claim of representing American Jewish Millennials upset with the Democratic Party’s alleged anti-Israel and anti-Semitic tilt.

This is not the first time in recent years that a newly-formed Jewish political group has been accused of using stock photos that inaccurately characterize support for their organization. The pro-Israel feminist group Zioness had to change its materials after complaints from a South African musician whose photo they had used for their logo.

In the coming month, The Exodus Movement’s founder and president, model and former Trump campaign staffer Elizabeth Pipko, will be speaking at Yeshiva University and in Boca Raton for the Republican Federated Women of South Florida.

Contact Aiden Pink at [email protected] or on Twitter, @aidenpink

This is a moment of great uncertainty. Here’s what you can do about it.

We hope you appreciated this article. Before you go, we’d like to ask you to please support the Forward’s independent Jewish news this Passover. All donations are being matched by the Forward Board - up to $100,000.

This is a moment of great uncertainty for the news media, for the Jewish people, and for our sacred democracy. It is a time of confusion and declining trust in public institutions. An era in which we need humans to report facts, conduct investigations that hold power to account, tell stories that matter and share honest discourse on all that divides us.

With no paywall or subscriptions, the Forward is entirely supported by readers like you. Every dollar you give this Passover is invested in the future of the Forward — and telling the American Jewish story fully and fairly.

The Forward doesn’t rely on funding from institutions like governments or your local Jewish federation. There are thousands of readers like you who give us $18 or $36 or $100 each month or year.

Support our mission to tell the Jewish story fully and fairly.

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines.
You must comply with the following:

  • Credit the Forward
  • Retain our pixel
  • Preserve our canonical link in Google search
  • Add a noindex tag in Google search

See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.