Snoop Dogg, Smoker Of 81 Blunts A Day, To Shill For Israeli Cannabis Company
Snoop Dogg smoking marijuana while performing in 2016. Image by Getty
By Ari Feldman October 22, 2019
Snoop Dogg, the iconic West Coast rapper who has estimated his own weed intake at 81 blunts a day, will be the brand ambassador for an Israeli medical marijuana technology start-up.
Seedo, founded in 2013, makes an indoor grow box for plants that can be meticulously controlled with an app. The box, which resembles a mini-fridge if it were made by Apple, can grow plants of all kinds. Seedo, however, is marketing it for use for growing medical-grade cannabis.
“Promoting a healthier lifestyle by providing my friends and communities with products that allow for growth in unused urban spaces is something I’m all the way down with,” Snoop Dogg, whose legal name is Calvin Broadus, Jr., said in a press release from the company.
Snoop Dogg has a legendary weed consumption habit. He has said he employs a full-time blunt roller — at about $50,000 a year — but supplements his supply by sometimes rolling his own. He even has a Jewish connection to weed: Dina Browner, a Jewish marijuana entrepreneur, reportedly hooked Snoop Dogg up with his first medical marijuana license.
Seedo is one of many Israeli companies trying to make the country the capital of medical marijuana. Israel stands to make $1 billion a year from exporting high quality buds.
As part of the partnership, Seedo said it would provide some of its grow boxes to local communities around Los Angeles, beginning with Snoop Dogg’s hometown of Long Beach.
Ari Feldman is a staff writer at the Forward. Contact him at [email protected] or follow him on Twitter @aefeldman
This is a moment of great uncertainty. Here’s what you can do about it.
We hope you appreciated this article. Before you go, we’d like to ask you to please support the Forward’s independent Jewish news this Passover. All donations are being matched by the Forward Board - up to $100,000.
This is a moment of great uncertainty for the news media, for the Jewish people, and for our sacred democracy. It is a time of confusion and declining trust in public institutions. An era in which we need humans to report facts, conduct investigations that hold power to account, tell stories that matter and share honest discourse on all that divides us.
With no paywall or subscriptions, the Forward is entirely supported by readers like you. Every dollar you give this Passover is invested in the future of the Forward — and telling the American Jewish story fully and fairly.
The Forward doesn’t rely on funding from institutions like governments or your local Jewish federation. There are thousands of readers like you who give us $18 or $36 or $100 each month or year.
Support our mission to tell the Jewish story fully and fairly.
