Skip To Content
We’ve Taken Down the Forward Paywall: An Open Letter to Our ReadersRead Now
Fast Forward

Jake Gyllenhaal’s Russ & Daughter’s Shirt Collaboration Sells Out In Less Than A Week

(JTA) — It’s gone like lox on a weekend morning.

The tie dyed T-shirt collaboration between Jewish actor Jake Gyllenhaal and the iconic Russ & Daughters appetizing shop to raise money for independent restaurants has sold out in less than a week.

Some customers who ordered the shirt received a message on Monday saying that delivery of their order will be delayed into September because of the high demand. The shirts went on sale last Tuesday.

Gyllenhaal first made waves with the shirt in April when he completed the “shirtless handstand challenge” on TikTok, which is exactly what it sounds like. A few bored celebrities attempted to put on a T-shirt on while in a handstand after being challenged by “Spider Man” actor Tom Holland. Gyllenhaal’s video, in which he says “Don’t forget to support your local businesses,” went viral.

Last week, Russ & Daughters put the shirt for sale online for $40.

“For the next month, 100% of the proceeds will go to the Independent Restaurant Coalition, a non-profit group leading lobbying efforts to save independent restaurants,” Russ & Daughters said on the shirt’s page.

The Independent Restaurant Coalition is a lobby group headed by many chefs and restaurateurs with the mission of securing government relief funds to keep independent restaurants alive through the financial hardships that the COVID-19 pandemic has imposed on the industry.

Russ & Daughters has been a family-owned Jewish appetizing store on the Lower East Side of Manhattan in New York City since opening in 1914.

The post Jake Gyllenhaal’s Russ & Daughter’s shirt collaboration sells out in less than a week appeared first on Jewish Telegraphic Agency.


Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.