These Jews backed Brad Lander in the primary. Are they taking his advice and voting Mamdani?
Lander endorsed Zohran Mamdani but not all of his Jewish fans are following along
New York City mayoral candidate Zohran K. Mamdani and NYC comptroller Brad Lander speak during the Jews For Racial And Economic Justice’s Mazals Gala on September 10, 2025 in New York City. Photo by John Lamparski/Getty Images
(JTA) — For progressive Jews in New York City, the presence on the ballot of one of their own in June’s mayoral primary offered a moment of great excitement.
Brad Lander galvanized many progressive Jewish leaders, and polls found that he outperformed among Jewish voters, drawing about 20% of their first-choice votes on the ranked ballots, compared to 11% of voters citywide.
Lander cross-endorsed Zohran Mamdani, the primary winner, before that vote, and he has since campaigned heavily for the democratic socialist who is leading in all polls. So it might seem self-evident that his Jewish voters would all be backing Mamdani without hesitation. But some of them say they are doing so with misgivings or not doing so at all, in a sign of how fraught the election has been for Jewish voters who are turned off by Mamdani’s strong opposition to Israel.
Jonathan Marcus, a 25-year-old Jewish voter in Manhattan, ranked Lander first in the primary but is casting his vote in the general election for Andrew Cuomo, the former governor who is polling second.
“Someone like Mamdani becoming mayor is, while he won’t explicitly outright say ‘from the river to the sea’ or anything like that, to me, it just enables these protesters,” said Marcus. “For someone who’s going to take their side, being the leader of New York, and it looks like it’s going to happen, I can’t get behind that.”
Richard Goldstein, on the other hand, said he’ll be casting his ballot for Mamdani after ranking Lander first in the primary and leaving Mamdani off. The Jewish former executive editor of the Village Voice, who lives in Greenwich Village, said he had been turned off by Mamdani’s stances on Israel, which he said would be “a recipe for a bloodbath” in the Middle East if fully acted upon.
Because of ranked-choice voting in the primary, “I thought if I put him on the ballot at all, I may end up voting for him, so I left him off,” Goldstein said.
But in the general election, he has decided to give Mamdani his support, after ruling out Cuomo as “truly sleazy” and Republican Curtis Sliwa as “completely inappropriate.” He said he supported most of what Mamdani stands for and believed that Mamdani would not sanction a flourishing of antisemitism, though he said he expected him potentially not to intervene in “radical protests” against Israel.
“This is one of the hardest choices I’ve had to make,” Goldstein said. “I like his program very much. I admire his character. He’s incredibly intelligent and energetic, almost frenetically energetic, which is great in a politician. On the other hand, I really don’t agree with him on Israel. I’m not a Zionist either, I just want Israel to survive.”
Rabbi Jill Jacobs also openly backed Lander in the primary without offering similar support for Mamdani. While she declined to offer more details about her personal vote, last week she urged her followers for the first time to take Mamdani seriously, in the face of a groundswell of opposition from rabbis around the country.
“Was Mamdani my favorite candidate? No (I think everyone knows that was Brad Lander),” wrote Jacobs, the CEO of T’ruah: The Rabbinic Call for Human Rights, in a Facebook post, adding that she was unconvinced that Mamdani, who is 34 and lacks executive experience, could “run a huge, complicated city.”
But she said she believed there was evidence that Mamdani had learned from engaging with Jewish leaders who spoke with him and that she believed the thrust of Mamdani’s campaign, which has centered on affordability, was resonant with New Yorkers.
“Do I think most New Yorkers voted for Mamdani because they wake up every morning thinking about Israel/Palestine?” wrote Jacobs. “No, most New Yorkers wake up thinking about how to pay their rent and take care of their kids and get to work — which is exactly what he ran on and what people responded.”
Back in June, voters who preferred Lander did not all choose to back Mamdani at the same time, despite the candidates’ cross-endorsement. A New York Times analysis found that, after Lander was eliminated during ranked-choice voting, 56% of his first-choice votes were allocated to Mamdani, meaning that they had ranked Mamdani higher than Cuomo or not at all.
But in a surprise, despite Lander’s cross-endorsement of Mamdani, half of his remaining votes were allocated to Cuomo, while the rest of the ballots had not ranked Cuomo or Mamdani and were discarded.
Since then, Lander himself says he has been working to convince voters who ranked him first in June to come around to Mamdani if they weren’t already there.
“I talked to some people who in the primary ranked me first and Zohran fifth,” he told the Jewish Telegraphic Agency during a Met Council food distribution event over the summer. “With them, I’ve been asking, OK, he’s been going around to listen to a lot of people to try to allay people’s concerns and fears, what do you want to hear and see that will help you feel more comfortable?”
Andrea Scheer is one of those voters. When it came time to vote in the Democratic mayoral primary this past June, she didn’t hesitate before ranking Lander first. The 76-year-old psychotherapist had already done some leafleting and tabling for him, and she is on the leadership committee of the Upper West Side Action Group, a progressive political group that endorsed Lander ahead of the primary.
She also recalls ranking City Council Speaker Adrienne Adams and State Sen. Zellnor Myrie. Her fourth and last-place ranked-choice vote went to Mamdani, who’d emerged as the likeliest candidate to take on Cuomo — a politician for whom Scheer said she has “no respect.”
“I had to put Mamdani somewhere,” Scheer said in an interview, in order to vote against Cuomo.
But the decision was one Scheer felt uneasy about because of Mamdani’s views on Israel. She cited Mamdani’s past refusal to condemn the phrase “globalize the intifada,” though she acknowledged that he said since that he would discourage its use. She has worries about his support for the movement to boycott Israel and how that could manifest under his leadership. And she also brought up Mamdani’s vow to have Benjamin Netanyahu arrested if the Israeli prime minister sets foot in New York City while he is mayor.
“Not that he’s one of my favorite people — he’s not, at all,” Scheer said about Netayahu. “But you’re going to arrest him? Again, different standards for Israel.”
But now, with Mamdani being the only progressive candidate in an election that’s just days away, Scheer said she must face that uneasiness head on. Given the field of candidates, Scheer said she is coming around on voting for Mamdani.
“I’m 90% there to vote for him,” Scheer said. “Because if I don’t vote for him I’m not voting. And it is absolutely against my DNA to not vote.”
Scheer said she is banking on Mamdani’s ability to grow. “I heard that he was going around to synagogues and talking to rabbis and, I’m sort of counting on him being smart enough to learn,” she said.
Arlene Geiger, the founder and coordinator of the UWS Action Group, estimated that upwards of 90% of group members are voting for Mamdani — but with varying levels of enthusiasm. Geiger, who is Jewish and said about 60% of people involved with her group are, too. She said an event in September where Lander addressed group members’ concerns about Mamdani had made a difference.
“I would say people were impressed with — I mean they love Brad — but I think that for those who were apprehensive, it made them feel better about Zohran,” Geiger said.
“Quite a few people came up afterwards and said, ‘I was on the fence but now I’m voting for Zohran,’” Lander said following an unrelated event later that week. “I’ve certainly had people say to me, ‘I’m not persuaded by you, but I appreciate your taking the time to have this conversation.’ And of course I’ve had people who call me a lot of ugly names, and I don’t reciprocate.”
Scheer said she wasn’t totally won over by attending. She left feeling that Lander had answered questions “a little bit generically,” like by repeating that Mamdani wants all New Yorkers to feel safe, and decided that she would not join others in tabling for Mamdani. But she concluded that she would feel comfortable voting for Mamdani again.
“The fact that he has Brad Lander as his buddy, I think would be helpful when it came to certain issues with Jews and Israel,” she said.
For Hillel Hirshbein, a 56-year old Jewish Harlem resident who identifies as a liberal and a Zionist and who ranked Lander first, Mamdani’s statements about Israel had been a deterrent going into the primary.
“I thought Mamdani’s policies, there were quite a few of them that were good. I thought that he was a much stronger presenter of a vision than some other candidates,” said Hirshbein. “But going into the primary, I had sort of a grave concern about things that he had been recorded saying that were somewhat anti-Israel and anti-Zionist.”
Ultimately, Hirshbein’s opposition to Cuomo made him rank Mamdani last in the primary election despite his “reluctance” to vote for a candidate who opposes Israel.
“I did, with reluctance, add him as my last candidate, because I sort of in my head, ended up ranking this decent guy who has integrity, but with whom I have a significant disagreement, above the guy who I don’t trust, and I think is just a corrupt sleazebag,” said Hirshbein.
Four months later, the career social worker said he had come around to Mamdani more enthusiastically because of what he says he will offer to “help folks that are on the margins.”
“I’m voting for him because of what I think he can do for the city, and setting aside the stuff that I think is rather is really anathema to me from his foreign policy perspectives,” said Hirshbein.
For some Jewish New Yorkers, that leap is proving too hard to make. Polls show that Mamdani is poised for victory next week and may command a majority of votes in a three-way race, even as Cuomo surges near the finish line. But the most recent poll of Jewish voters, from Quinnipiac University, found that 60% backed Cuomo, while just 16% said they favored Mamdani and 12% supported Sliwa.
Ultimately, while Lander said he recognized lingering concerns about Mamdani among New York’s progressive Jews, he still believed the frontrunner would do well among his voters in the general election.
“Obviously, there are some people in the community, in the Jewish community, who aren’t yet comfortable with him,” he said at the Met Council event. “But I believe he’s going to do very well in general, with people who voted for me first, and also with Jewish New Yorkers.”
For at least some of them, their ballots will come with a hefty dose of hope — that their best-case scenario will unfold and their biggest fears will not materialize.
“You can’t cross your fingers in the Star of David, but you know, I’ll hope for the best, I’ll wish him the best,” said Goldstein. Using the Yiddish or Hebrew term for common sense, he continued, “I hope he has the sechel to keep the city intact and growing and to promote his program without sparking ethnic strife.”
