A Neapolitan Love Song, in a Tel Aviv Pizzeria

Image by iStock
People come to Da Peppe Pizzeria Napoletana, on Tel Aviv’s Ibn Gabirol Street, not only for the genuine, Neapolitan-style pizza but also, and perhaps mainly, because of the owner. Giuseppe (Peppe) Giordano moved to Israel from Naples a year ago and opened the pizza parlor about six months ago. Giordano, who wrestled in high school, is a temperamental yet sensitive, artistic and funny type. He turns every anecdote into a juicy story, but doesn’t take his eyes off the oven, which he imported from Italy, for a moment.
Facts about Giordano: He drinks his cola from a small glass — “Just like life, good but too short.” The ringtone on his cellphone is a recording of a conversation between the crew of the Costa Concordia cruise ship and the captain who fled from it as it sank off the Italian coast in January — “They’re asking him to return to the boat and he won’t.” His red Vespa is always parked outside the restaurant, but he refuses to make deliveries − “Anyone who wants to taste my pizza has to come here and feel the atmosphere.”
The Forward is free to read, but it isn’t free to produce

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward.
Now more than ever, American Jews need independent news they can trust, with reporting driven by truth, not ideology. We serve you, not any ideological agenda.
At a time when other newsrooms are closing or cutting back, the Forward has removed its paywall and invested additional resources to report on the ground from Israel and around the U.S. on the impact of the war, rising antisemitism and polarized discourse.
This is a great time to support independent Jewish journalism you rely on. Make a gift today!
— Rachel Fishman Feddersen, Publisher and CEO
Support our mission to tell the Jewish story fully and fairly.
Most Popular
- 1
Culture Trump wants to honor Hannah Arendt in a ‘Garden of American Heroes.’ Is this a joke?
- 2
Fast Forward The invitation said, ‘No Jews.’ The response from campus officials, at least, was real.
- 3
Opinion A Holocaust perpetrator was just celebrated on US soil. I think I know why no one objected.
- 4
Fast Forward Columbia staff receive texts asking if they’re Jewish, as government hunts antisemitic harassment on campus
In Case You Missed It
-
Yiddish מחשבֿות פֿון אַן אַהיים־געקומענעם (אַ מלחמה־טאָגגבוך)Reflections of a soldier after returning home (a wartime diary)
דער מחבר איז אַ סטודענט אינעם ירושלימער העברעיִשן אונ׳, אינעם צווייטן יאָר ייִדיש־לימוד
-
Fast Forward Why the Antisemitism Awareness Act now has a religious liberty clause to protect ‘Jews killed Jesus’ statements
-
News At Harvard, reports on antisemitism and anti-Palestinian bias reflect campus conflict over Israel
-
Opinion Is JB Pritzker’s very Jewish toughness the key to fighting Trump?
-
Shop the Forward Store
100% of profits support our journalism
Republish This Story
Please read before republishing
We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines.
You must comply with the following:
- Credit the Forward
- Retain our pixel
- Preserve our canonical link in Google search
- Add a noindex tag in Google search
See our full guidelines for more information, and this guide for detail about canonical URLs.
To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.