Skip To Content
Get Our Newsletter
JEWISH. INDEPENDENT. NONPROFIT.

Support the Forward

Funded by readers like you DonateSubscribe
Eat, Drink + Think

Starbucks’ Teavana Will Be Kosher to a Tea

(JTA) — Having conquered coffee, Starbucks is now moving into tea. The coffee giant’s newest venture, Teavana, launched with a tea bar on the Upper East Side of Manhattan.

Starbucks CEO Howard Schultz says he doesn’t expect the new venture to be as big as the coffeehouse chain (“tea lacks the major caffeine count,” he explains). But he is hoping to draw in kashrut-keeping consumers.

“It will be [kosher]. It hasn’t been certified,” Schultz told Forbes. “No rabbi has come in to bless it yet!”

It looks like Schultz, who is Jewish, has fallen prey to the common misconception that kosher status is conveyed via a blessing. But if Teavana is to succeed by peddling its drinks at $4.95 a cup, it will need the blessing of luxury tea fans.

Dive In

Engage

  • SHARE YOUR FEEDBACK

  • UPCOMING EVENT

    50th meeting of the Yiddish Open Mic Cafe

    Hybrid event in London and online.

    Aug 14, 2022

    1:30 pm ET · 

    Join audiences and participants from across the globe for this live celebration of Yiddish songs, poems, jokes, stories, games, serious and funny - all performed in Yiddish with English translation.

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free under an Attribution-Non Commercial-No Derivatives Creative Commons license as long as you follow our republishing guidelines, which require that you credit the Foward and retain our pixel. See our full guidelines for more information.

To republish, copy the HTML, which includes our tracking pixel, all paragraph styles and hyperlinks, the author byline, images, and credit to the Foward. Have questions? Please email us at editorial@forward.com.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.