Manischewitz and the Non-GMO Project
Manischewitz, a leading name in kosher foods since 1888, has announced that it’s become the first major kosher brand to receive non-GMO certification.
This certification, which the company received for 12 of its products, comes from the Non-GMO Project, created in 2008 by a group of food retailers who wanted their customers to know exactly what they were eating. Products with the “Non-GMO Project Verified” seal have been through a rigorous verification process, so consumers can be sure that these foods contain the least amount of genetically modified organisms possible.
What this means to Manischewitz is that customers now have actual proof that the food they are buying is healthy and safe, said Sara Stromer, assistant brand manager for the company. She stresses that there has not been any alteration to the taste that customers love. “There is no change in the ingredients or how the products are made,” Stromer said. “We’ve always been using non-GMO products. Now we just have some proof to show for it.”
Why the need for this proof? Manischewitz says it is responding to its customers, as well as keeping up with the latest health trends. In addition to taking the steps to become non-GMO certified, the company announced seven newly certified gluten-free Passover products. Stromer hopes that by promoting the importance of selling non-GMO foods, Manischewitz sets an example for other kosher food companies.
Jean Hanks is the new food intern at the Forward. Contact her at hanks@forward.com
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