Skip To Content

Support the Forward

Funded by readers like you DonateSubscribe

A Minute With the Brooklyn Seltzer Boys

When Alex Gomberg joined the family business, he committed to making sure the fourth generation of Gomberg Seltzer Works would not be its last. The Brooklyn-based seltzer manufacturer had suffered the loss of a lifestyle, as seltzer delivery (and in many homes, seltzer itself) faded into history books. Although their factory in Canarsie still supports a handful of octogenarian “seltzer men” and their delivery routes, Gomberg is establishing a new business model for a product so old-fashioned that the bottles used to contain it are up to a century old.

Re-branding his operation as the Brooklyn Seltzer Boys, Gomberg now delivers seltzer as a specialty drink for restaurants, bars and events throughout New York. One of his leading tactics for getting people excited is to serve them a perfect egg cream. That classic Brooklyn drink — made from milk, Fox’s U-bet chocolate syrup and “the best seltzer you can find” — has won Gomberg awards. Yet the real prize he’s looking for is the moment that customers realize that they’re tasting a piece of Brooklyn history.

James Boo is the director of the 1 Minute Meal: “U-bet the Farm” video.

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.