Skip To Content
Get Our Newsletter
JEWISH. INDEPENDENT. NONPROFIT.

Support the Forward

Funded by readers like you DonateSubscribe
Eat, Drink + Think

Peru’s National Cocktail Debuts in Israel

Peru’s flagship drink will be sold for the first time in Israel, according to the South American country’s foreign trade officials.

The pisco will be available in bars and restaurants initially only in Tel Aviv.

“The pisco will compete with drinks already positioned in this market. We are confident that Israelis will get more familiar with our distillate, which will soon be among their preferences,” Peruvian foreign trade and tourism minister Magali Silva told El Comercio newspaper.

The debut is the result of intense effort by the Peruvian trade office in Tel Aviv since 2014, which is part of an international “Peru, dedicated to the world” campaign, added Silva.

The beverage will be available in Israel under the brand Barsol and also imported by a major spirits company. The name “pisco” is protected under the Israeli Patent Office to represent products distilled exclusively along the Peruvian coast between Ica and Tacna, according to La Republica newspaper.

For years, Peru and Chile have debated which was the first to invent pisco, an un-aged brandy distilled from grapes and a key ingredient in the pisco sour.

In the United States, the grape brandy was reportedly described by Chilean Nobel Prize laureate and poet Pablo Neruda as “a million rays of sunshine in a single drop.”

Engage

  • SHARE YOUR FEEDBACK

  • UPCOMING EVENT

    NY-12 Candidate Forum

    THE TEMPLE EMANU-EL STREICKER CENTER and Virtual

    Aug 10, 2022

    7 pm ET · 

    Will the last Jew left in New York’s congressional delegation be reelected? Will New York’s senior congresswoman receive another term? Or will one of the newcomers upend Manhattan politics?

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free under an Attribution-Non Commercial-No Derivatives Creative Commons license as long as you follow our republishing guidelines, which require that you credit Foward and retain our pixel. See our full guidelines for more information.

To republish, copy the HTML, which includes our tracking pixel, all paragraph styles and hyperlinks, the author byline, and credit to Foward. Have questions? Please email us at help@forward.com.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.