Skip To Content
We’ve Taken Down the Forward Paywall: An Open Letter to Our ReadersRead Now

Peru’s National Cocktail Debuts in Israel

Peru’s flagship drink will be sold for the first time in Israel, according to the South American country’s foreign trade officials.

The pisco will be available in bars and restaurants initially only in Tel Aviv.

“The pisco will compete with drinks already positioned in this market. We are confident that Israelis will get more familiar with our distillate, which will soon be among their preferences,” Peruvian foreign trade and tourism minister Magali Silva told El Comercio newspaper.

The debut is the result of intense effort by the Peruvian trade office in Tel Aviv since 2014, which is part of an international “Peru, dedicated to the world” campaign, added Silva.

The beverage will be available in Israel under the brand Barsol and also imported by a major spirits company. The name “pisco” is protected under the Israeli Patent Office to represent products distilled exclusively along the Peruvian coast between Ica and Tacna, according to La Republica newspaper.

For years, Peru and Chile have debated which was the first to invent pisco, an un-aged brandy distilled from grapes and a key ingredient in the pisco sour.

In the United States, the grape brandy was reportedly described by Chilean Nobel Prize laureate and poet Pablo Neruda as “a million rays of sunshine in a single drop.”


Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.