Skip To Content

Ivanka-Brand Lox Dropped By Brooklyn Shop? Now We’ve Heard Everything

Did another Ivanka-branded product just get dropped by a retailer? Ivanka-brand lox, whitefish and herring apparently will no longer be sold at Shelsky’s of Brooklyn, the smoked fish and appetizing emporium.

If you’ve read this far, you may have figured out that Ivanka smoked fish doesn’t exist, and that Shelsky’s co-owner Peter Shelsky was making a deli-flavored riff on the Nordstrom/Ivanka brouhaha.

Still, not everyone got the joke, which was written in chalk on a sidewalk board outside the store. “There were a couple of people who actually said, ‘I didn’t know she had a line of lox,’ Shelsky said. “Some neighborhood guy yelled at me, ‘I’m going to boycott your store!’ I said, be my f—king guest.”

The Ivanka sign is the latest in a series of what Shelsky called “resistance signs.” “Generally speaking, they’ve been pretty well received,” he said. “The Administration’s not making it very difficult to come up with new material.”

Previous versions have included “Bacon, ham, shrimp, lobster, #alternativefacts” and “100% of this weekend’s profits to support families of victims of the Bowling Green massacre.”

Another of Shelsky’s signs. Image by Facebook

“My business partner and I generally have a rule not to mix business and politics. But we both agree this is beyond politics. It’s about resisting what’s wrong. I’m the son of immigrants. He’s the grandson of immigrants. Everyone’s doing what they can in some small way.”

Joining hundreds of restaurants today, Shelsky’s will close for the “A Day Without Immigrants” protest.

Michael Kaminer is a contributing editor at the Forward. Contact him at [email protected].


Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.