Skip To Content
JEWISH. INDEPENDENT. NONPROFIT.
Food

Would You Eat An Ice Cream Called ‘Poor Jews’?

Slavitsa is a food company that’s no stranger to bad press. They’ve been in hot water before for “Obamka” ice cream, naming the chocolate dessert after former president Barack Obama (complete with a picture of an African boy on the wrapper and derogatory -ka suffix!), and for another ice cream with a Ukranian slur.

So it was only a matter of time before they found another minority to offend: the Jews.

This new ice cream, announced last month, is simply called “Poor Jews,” and the Jews in Tatarstan, Russia, have not taken kindly to it. The wrapper shows the blue and white Israeli flag.

“Poor Jews” is a crusty horn glazed with chocolate from the inside, layered with prunes and chocolate, “a combination you do not often meet” — and for good reason — according to their website. “Trying all this tastiness, it turns out that it is not so ‘poor,’” their marketing materials say.

RadioFree Europe reports that Leonid Shteinberg, a Jewish leader in Naberezhnye Chelny, has demanded that “Poor Jews” ice cream stop selling on the grounds that that is “racist.”

Shira Feder is a writer for the Forward. You can reach her at [email protected] or on Twitter, @shirafeder

Engage

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.