Joan Nathan Will Cook Your Passover Seder – For A Price
Image by Courtesy of Whole Foods
No, she won’t cook each meal individually. And yes, it will be part of a mass produced roll-out of Joan-Nathan-branded Whole Foods chow. And no, you won’t have to cook a thing yourself.
Nonetheless, for the moderate price of $119.99, you’ll be able to feed yourself and several other loves ones and/or family members things like ‘Tunisian Carrot Laced With Cumin’, ‘Fried Artichokes Jewish-style’ (are we, perhaps, pandering to a certain kind of liberal Jew here?) and ‘Brazilian Haroset with Apples, Dates and Cashews’.
“Joan works with our culinary team directly to create the recipes from her book, and this is our third partnership with her,” Tina Clabbers Feigley, a publicist for Whole Foods, told me.
The doyenne of Jewish cooking has put her stamp on it, and even in today’s decrepit age of cynics and nay-sayers, that has to mean something. Is this an instance of co-branding bringing Jewish eats to a heretofore ignorant public — or a chance to score some cheap-ish Passover food while keeping out of the kitchen? You decide.
Shira Feder is a writer for the Forward and you can reach her at [email protected]
This is a moment of great uncertainty. Here’s what you can do about it.
We hope you appreciated this article. Before you go, we’d like to ask you to please support the Forward’s independent Jewish news this Passover. All donations are being matched by the Forward Board - up to $100,000.
This is a moment of great uncertainty for the news media, for the Jewish people, and for our sacred democracy. It is a time of confusion and declining trust in public institutions. An era in which we need humans to report facts, conduct investigations that hold power to account, tell stories that matter and share honest discourse on all that divides us.
With no paywall or subscriptions, the Forward is entirely supported by readers like you. Every dollar you give this Passover is invested in the future of the Forward — and telling the American Jewish story fully and fairly.
The Forward doesn’t rely on funding from institutions like governments or your local Jewish federation. There are thousands of readers like you who give us $18 or $36 or $100 each month or year.
Support our mission to tell the Jewish story fully and fairly.
