Skip To Content
JEWISH. INDEPENDENT. NONPROFIT.
Food

Joan Nathan Will Cook Your Passover Seder – For A Price

No, she won’t cook each meal individually. And yes, it will be part of a mass produced roll-out of Joan-Nathan-branded Whole Foods chow. And no, you won’t have to cook a thing yourself.

Nonetheless, for the moderate price of $119.99, you’ll be able to feed yourself and several other loves ones and/or family members things like ‘Tunisian Carrot Laced With Cumin’, ‘Fried Artichokes Jewish-style’ (are we, perhaps, pandering to a certain kind of liberal Jew here?) and ‘Brazilian Haroset with Apples, Dates and Cashews’.

“Joan works with our culinary team directly to create the recipes from her book, and this is our third partnership with her,” Tina Clabbers Feigley, a publicist for Whole Foods, told me.

The doyenne of Jewish cooking has put her stamp on it, and even in today’s decrepit age of cynics and nay-sayers, that has to mean something. Is this an instance of co-branding bringing Jewish eats to a heretofore ignorant public — or a chance to score some cheap-ish Passover food while keeping out of the kitchen? You decide.

Shira Feder is a writer for the Forward and you can reach her at [email protected]

Engage

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.