NoHo Gets New Kosher, Vegetarian Hummus Place
Image by iStock
NoHo, Manhattan (named for being North of Houston Street, as opposed to SoHo), is an area famous for its cutthroat real estate, its historical landmarks, like the Astor Library and The Public Theater, and its rapid slide into gentrification over the early 2000s.
One thing NoHo’s never been known for? Its kosher meal options.
As many kosher eaters know, the area has been a food desert when it comes to grabbing a certified kosher meal. Rejoice, kosher eaters — no longer!
Middle Eastern cuisine continues carving a swath through modern food trends with the arrival of Vish in NoHo, Manhattan. It’s a new vegetarian, Middle Eastern, kosher place that specializes in hummus topped with “sautéed mushrooms, fava beans, eggplant, vegan shwarma, hard boiled egg, falafel, and even shakshuka,” as site YeahThat’sKosher wrote. Vish is kosher certified by OK and is attached to the Israeli chain Hummus Eliyahoo.
Eliyahoo, the man behind Vish, an alternative medicine therapist, started making hummus in 2008. Instead of mixing natural extracts, he began measuring precise quantities of sesame seeds and chickpeas. One ingredient in his hummus, however, is a tightly kept secret, he says. Eliyahoo’s restaurant hit grew into a franchise, with 60 restaurants scattered throughout Israel and now one kosher-certified in NoHo.
Taste it for yourself by dropping by Vish at 59 E 8th St.
Shira Feder is a writer. You can reach her at [email protected]
The Forward is free to read, but it isn’t free to produce
I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward.
At a time when other newsrooms are closing or cutting back, the Forward has removed its paywall and invested additional resources to report on the ground from Israel and around the U.S. on the impact of the war, rising antisemitism and polarized discourse.
Readers like you make it all possible. We’ve started our Passover Fundraising Drive, and we need 1,800 readers like you to step up to support the Forward by April 21. Members of the Forward board are even matching the first 1,000 gifts, up to $70,000.
This is a great time to support independent Jewish journalism, because every dollar goes twice as far.
— Rachel Fishman Feddersen, Publisher and CEO
2X match on all Passover gifts!
Most Popular
- 1
News A Jewish Republican and Muslim Democrat are suddenly in a tight race for a special seat in Congress
- 2
Fast Forward The NCAA men’s Final Four has 3 Jewish coaches
- 3
Fast Forward Cory Booker proclaims, ‘Hineni’ — I am here — 19 hours into anti-Trump Senate speech
- 4
Film & TV What Gal Gadot has said about the Israeli-Palestinian conflict
In Case You Missed It
-
Fast Forward Pennsylvania Jewish groups condemn ‘genocide’ slogan on Gisele Fetterman’s charity
-
Fast Forward A Republican senator called Chuck Schumer ‘Fuhrer’
-
Fast Forward The Ben of Ben & Jerry’s is asking Unilever to let his ice cream brand go
-
Fast Forward 80 years after Auschwitz, kosher food will be sold in its town of Oświęcim
-
Shop the Forward Store
100% of profits support our journalism
Republish This Story
Please read before republishing
We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines.
You must comply with the following:
- Credit the Forward
- Retain our pixel
- Preserve our canonical link in Google search
- Add a noindex tag in Google search
See our full guidelines for more information, and this guide for detail about canonical URLs.
To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.