NoHo, Manhattan (named for being North of Houston Street, as opposed to SoHo), is an area famous for its cutthroat real estate, its historical landmarks, like the Astor Library and The Public Theater, and its rapid slide into gentrification over the early 2000s.
One thing NoHo’s never been known for? Its kosher meal options.
As many kosher eaters know, the area has been a food desert when it comes to grabbing a certified kosher meal. Rejoice, kosher eaters — no longer!
Middle Eastern cuisine continues carving a swath through modern food trends with the arrival of Vish in NoHo, Manhattan. It’s a new vegetarian, Middle Eastern, kosher place that specializes in hummus topped with “sautéed mushrooms, fava beans, eggplant, vegan shwarma, hard boiled egg, falafel, and even shakshuka,” as site YeahThat’sKosher wrote. Vish is kosher certified by OK and is attached to the Israeli chain Hummus Eliyahoo.
Eliyahoo, the man behind Vish, an alternative medicine therapist, started making hummus in 2008. Instead of mixing natural extracts, he began measuring precise quantities of sesame seeds and chickpeas. One ingredient in his hummus, however, is a tightly kept secret, he says. Eliyahoo’s restaurant hit grew into a franchise, with 60 restaurants scattered throughout Israel and now one kosher-certified in NoHo.
Taste it for yourself by dropping by Vish at 59 E 8th St.
Shira Feder is a writer. You can reach her at email@example.com