‘My mayor Muslim, my bagel Jewish’ — the Knicks chant capturing New York’s soul
The viral sports chant captures the city’s diversity, and its ability to unite in single-minded sports mania

A diverse crowd of Knicks fans watch at one of the massive watch parties amassing on New York City’s streets. Photo by Getty Images
Perhaps you, like me, have had a very specific earworm for the last week. It’s not a song, though there is a sing-song-y element to it. It’s a chant: “My mayor Muslim, my bagel Jewish. My Christian Dior — Knicks in four!”
If you hadn’t heard, the New York Knickerbockers are in the finals for the first time since 1999, on a 13-game streak and looking good to win a championship NBA title they haven’t gotten since 1973. The city is going nuts. I am not a big sports fan, but even I have been caught up in the fever, watching the first two games of the best-of-seven finals pitting the Knicks against the San Antonio Spurs at sports bars where fire codes are being flagrantly broken and attendees have brought drums to assist in leading chants.
The newest chant was born from the mouth of a rabid fan featured in a surreal supercut of fan reactions that went viral. (The video also features a dancing robot wearing a jersey emblazoned with the Kalshi logo, the online predictions market that lets users bet on the NBA, sure, but also on what day the U.S. will bomb Iran.)
It pretty much instantly caught fire; my city councilman Chi Ossé posted a video with the slogan, while watching the second game’s nail-biter of a win. Shekar Krishnan, a city councilman from Queens, walked onto the main stage at Gov Ball to lead the crowd in a rousing rendition of the chant.
Beyond the rhyme scheme — which, if we’re being honest, is a little bit difficult to nail — what made this chant catch on so fast is its ability to capture a certain ineffable quality of New Yorkiness. There’s diversity, there’s humor — I’m sorry but it is very funny to name two of the major Abrahamic religions with pride and then ignore the one practiced by the majority of Americans in favor of a fashion designer — and there’s a sense of unity as the city rallies behind its long-losing sports team.

And, at a time of rising antisemitism and just generally bad PR for the Jews, I am heartened to see the city embrace its Jewishness. (It’s not only the chant — there are also memes riffing on Chabad’s inescapable “Messiah is here!” stickers that adorn signposts across the city, but replacing the Lubavitcher Rebbe with Knicks player Jalen Brunson.)
Bagels have long been a metonym for the city, and a source of great pride and snobbery for its residents, a food not incidentally rooted in Jewish history. Jews run some of the city’s most beloved neighborhood institutions. They have represented New York on the page and the screen — think Nora Ephron, Fran Drescher, Leonard Bernstein and Woody Allen (for better or for worse). Jews have imparted a Jewish humor, sensibility and even accent that have so shaped the city that they are now basically synonymous. I cannot tell you how many people I’ve met who are not Jewish, but feel as though they are by virtue of growing up in the city.
This hasn’t always been a positive thing. Sometimes equating New York with Jewishness has been used as a sort of racist dogwhistle; Mitch McConnell, for example, asked voters whether they really wanted “somebody from New York” to “set the agenda” as a way of signalling that Chuck Schumer is too Jewish, too liberal, too out of touch with real Americans — in short, the same antisemitic “rootless cosmopolitan” stereotype that has long motivated hatred against Jews.
Of course, the chant isn’t magical, and many of the now-familiar political dynamics came into play. Some communities of Jews are at odds with the way the city is shifting, particularly with the election of Zohran Mamdani, and some posts of the chant have comments from Jews annoyed at being lumped into the same cultural moment as a mayor they see as their enemy. (“Hi, we’re actually humans, not baked goods,” wrote one user. “We’re currently experiencing the highest rate of hate crime in the city. This isn’t cute.”) And, on the flip side of the political spectrum, other commenters accused those spreading the chant of doing “full on genocide rehab,” seemingly for merely mentioning Jews in a positive context.
But however online commentators want to spin the chant, the reality on the street is pure hype. As the rapper Fat Joe put it when interviewed at Madison Square Garden after the game: “I seen Hasidic Jews break dancing with Black kids. This is the greatest unification of the city since 9/11.” (Video proof bears this out.) Somehow, even the local Hare Krishna gathering got in on the Knicks mania.
That’s the true beauty of the city’s diversity — everyone lives together regardless of their political disagreements. And they can still unite in a common cause: the Knicks.
Hello, fellow Forward reader! I’m Joel Brown, a Forward reader and supporter for more than 15 years, and currently the chair of the board of directors.
I’m an avid Forward reader because it ticks so many of my essential boxes: excellent journalism, Jewish focus and diverse viewpoints. In today’s political climate, what I most appreciate is the Forward’s independence — made possible by the generosity of its membership.
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— Joel Brown, Forward board chair
