Skip To Content
JEWISH. INDEPENDENT. NONPROFIT.
Food

“Anne & Frank” Amsterdam Bakery Changes Its Name After Sparking Outcry

The unfortunately named and recently opened “Anne & Frank” Bakery has elected to change its name after an outcry on Twitter deemed it insensitive. The bakery is located around the corner from the Anne Frank House, which has become a popular tourist attraction. The media backlash was immediate, as Twitter lambasted owner Robert Barsoum for his choice to name his bakery after the famous Holocaust victim who died in Bergen Belsen.

“It seemed like a nice name to me,” Barosum told the local AT5 television station, adding that Anne Frank was “a hero to me too.”

This isn’t the first time people have used Anne Frank’s name for their own purposes. In 2013, popstar Justin Bieber said he hoped Anne Frank “would have been a Belieber.” A German railway company recently axed plans to name a train after Anne Frank.. She even has an asteroid named after her, the 5535 Annefrank.

According to social media, Barsoum has since removed the words Anne & Frank from the front window of the bakery.

Shira Feder is a writer. She’s at feder@forward.com and @shirafeder

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.

Now more than ever, American Jews need independent news they can trust, with reporting driven by truth, not ideology. We serve you, not any ideological agenda.

At a time when other newsrooms are closing or cutting back, the Forward has removed its paywall and invested additional resources to report on the ground from Israel and around the U.S. on the impact of the war, rising antisemitism and the protests on college campuses.

Readers like you make it all possible. Support our work by becoming a Forward Member and connect with our journalism and your community.

Make a gift of any size and become a Forward member today. You’ll support our mission to tell the American Jewish story fully and fairly. 

— Rachel Fishman Feddersen, Publisher and CEO

Join our mission to tell the Jewish story fully and fairly.

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at editorial@forward.com, subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.

Exit mobile version