Skip To Content

Support the Forward

Funded by readers like you DonateSubscribe

Now Gingerbread? These Flavored Hummuses Are Getting Out of Hand

We’ve tolerated dark-chocolate hummus. We abided – yech – pumpkin-spice flavored hummus.

But gingerbread hummus, unleashed on the world this month by a brand called Limited Time Originals, may have pushed us over the edge.

“It’s an abomination,” thundered the UK Independent. “It is causing people to vomit.”

“This year’s contender for worst product,” lamented another UK site, The Poke.

Gingerbread-gate erupted Monday when Amy MacKinnon, an intrepid editor at Foreign Policy, tweeted a photo of Limited Time Editions Holiday Gingerbread Inspired Hummus from her local supermarket. “Not today, Satan”, was her terse assessment.

A mini-explosion followed on Twitter, which we’ll share in a moment.

First, the Forward reached out to some Israeli-food gurus for their own thoughts.

“I want to try it and it makes me sad. But I will try it! And I will hate it! And yet… I’ll continue to eat it — voraciously! Whilst staring at myself in the mirror, tears streaming down my face and On My Own – the track from Les Miserables – playing loudly in the background,” said Michael Solomonov, the James Beard Award-winning chef behind Philadelphia institutions like Dizengoff, Zahav and Abe Fisher (and a 2019 Forward “Taking the Lead” gala honoree).

From Zach Engel, chef/owner of Chicago hotspot Galit:

“These flavored hummuses are getting ridiculous. The FDA should be establishing guidelines for what should be allowed to be called hummus with mandatory minimum prison sentences attached upon a violation of the guidelines. Just kidding of course, but I don’t think that gingerbread flavored hummus is doing any good for chefs who are working to bring true Middle Eastern cuisine into mainstream dining. Hummus tastes best when sticking to simple, quality ingredients.”

The Twitterverse was equally enthusiastic. “I call on all Jews, Arabs, Kurds, Persians and other peoples of the Middle East to unite and protest this assault on our shared culinary heritage,” wrote Jerusalem-based author (and Forward contributor) Sam Sokol, tongue presumably in cheek.

“I’m pretty sure God is against this,” opined a user named Unvirtuous Abbey.

Hannah Godofsky: “Whenever Starbucks eliminates a latte, it comes back as hummus in the next life.”

The Forward reached out to Hannaford, the supermarket chain that produces the hummus, but didn’t receive comment by press time.

Perhaps drawing on her experience covering foreign affairs, MacKinnon is riding the hummus controversy with aplomb. “I was surprised by the reaction,” MacKinnon told the Forward in an e-mail. “As we have just survived the season of pumpkin spice, I figured people would be over this kind of thing by now, but I guess not.”

After our email exchange, MacKinnon tweeted: “Reader, I have just been contacted for comment on the gingerbread hummus. What a time to be alive.”


  • Events

    Haart to Haart


    Dec 7, 2022

    7 pm ET · 

    A conversation with Julia Haart and her son Shlomo, stars of Netflix's 'My Unorthodox Life,' about the new season and much more.

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.