Duck and Cover!

By Alex Suskind August 19, 2009

On August 14, the Jewish Lads and Girls Brigade in the UK set the Guinness World Record for the world’s largest custard pie fight. With 253 people joining in on the festivities, the group demolished the original record, which was set in 2008 by 120 people in Los Angeles. After unleashing 648 pies in a matter of minutes, those participating in the fight soon found themselves in over 52 gallons of delicious custard. “We did have 650 pies to start with, but I think two got eaten,” said Steven Weller, who organized the pie fight.

A message from our CEO & publisher Rachel Fishman Feddersen

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.

Now more than ever, American Jews need independent news they can trust, with reporting driven by truth, not ideology. We serve you, not any ideological agenda

At a time when other newsrooms are closing or cutting back, the Forward has removed its paywall and invested additional resources to report on the ground from Israel and around the U.S. on the impact of the war, rising antisemitism and polarized discourse..

Readers like you make it all possible. Support our work by becoming a Forward Member and connect with our journalism and your community.

— Rachel Fishman Feddersen, Publisher and CEO