Duck and Cover!

By Alex Suskind August 19, 2009

On August 14, the Jewish Lads and Girls Brigade in the UK set the Guinness World Record for the world’s largest custard pie fight. With 253 people joining in on the festivities, the group demolished the original record, which was set in 2008 by 120 people in Los Angeles. After unleashing 648 pies in a matter of minutes, those participating in the fight soon found themselves in over 52 gallons of delicious custard. “We did have 650 pies to start with, but I think two got eaten,” said Steven Weller, who organized the pie fight.

A message from our Publisher & CEO Rachel Fishman Feddersen

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.

The coming year promises to be filled with more complex and historic developments. We are entering an era where independent, fact-based Jewish journalism will be more important than ever. We need to be ready for whatever 2025 will bring, and with your help, we can be.

We’ve set a goal to raise $260,000 by December 31. That’s an ambitious goal, but one that will give us the resources we need to invest in the high quality news, opinion, analysis and cultural coverage that isn’t available anywhere else.

If you feel inspired to make an impact, now is the time to give something back. Join us as a member at your most generous level.

— Rachel Fishman Feddersen, Publisher and CEO