O.U. Cooks Up New Show
The Orthodox Union’s stamp of approval makes its way onto thousands of products on grocery store shelves, and now the ubiquitous kosher certifier is testing the waters in the entertainment industry.
The organization is launching a kosher cooking show on its Web site (www.ou.org), and it hopes to eventually air the show on major television networks. The details of a possible TV show seem hazy at best. The O.U.’s media sales director, Barry Mase, told The Shmooze that they’re still “in negotiations” with Jewish Life TV, the new 24-hour Jewish television channel. But Mase said that the O.U.’s Web series is set to launch just before the High Holidays.
The first eight segments, each four to five minutes long, will be hosted by food writer and Food Network producer Jamie Geller, author of the forthcoming cookbook “Quick & Kosher — Recipes From the Bride Who Knew Nothing.” The show will demonstrate recipes made with — what else? — O.U.-certified products, of course!
I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.
Now more than ever, American Jews need independent news they can trust, with reporting driven by truth, not ideology. We serve you, not any ideological agenda.
At a time when other newsrooms are closing or cutting back, the Forward has removed its paywall and invested additional resources to report on the ground from Israel and around the U.S. on the impact of the war, rising antisemitism and the protests on college campuses.
Readers like you make it all possible. Support our work by becoming a Forward Member and connect with our journalism and your community.
Make a gift of any size and become a Forward member today. You’ll support our mission to tell the American Jewish story fully and fairly.
— Rachel Fishman Feddersen, Publisher and CEO
Join our mission to tell the Jewish story fully and fairly.
