O.U. Cooks Up New Show
The Orthodox Union’s stamp of approval makes its way onto thousands of products on grocery store shelves, and now the ubiquitous kosher certifier is testing the waters in the entertainment industry.
The organization is launching a kosher cooking show on its Web site (www.ou.org), and it hopes to eventually air the show on major television networks. The details of a possible TV show seem hazy at best. The O.U.’s media sales director, Barry Mase, told The Shmooze that they’re still “in negotiations” with Jewish Life TV, the new 24-hour Jewish television channel. But Mase said that the O.U.’s Web series is set to launch just before the High Holidays.
The first eight segments, each four to five minutes long, will be hosted by food writer and Food Network producer Jamie Geller, author of the forthcoming cookbook “Quick & Kosher — Recipes From the Bride Who Knew Nothing.” The show will demonstrate recipes made with — what else? — O.U.-certified products, of course!
It’s our birthday and we’re still celebrating!
We hope you appreciated this article. Before you go, we’d like to ask you to please support the Forward’s independent Jewish news.
This week we celebrate 129 years of the Forward. We’re proud of our origins as a Yiddish print publication serving Jewish immigrants. And we’re just as proud of what we’ve become today: A trusted source of Jewish news and opinion, available digitally to anyone in the world without paywalls or subscriptions.
We’ve helped five generations of American Jews make sense of the news and the world around them — and we aren’t slowing down any time soon.
As a nonprofit newsroom, reader donations make it possible for us to do this work. Support independent, agenda-free Jewish journalism and our board will match your gift in honor of our birthday!
Support our mission to tell the Jewish story fully and fairly.
