Pocketing The Dough
Wars over the best New York bagel have likely ensued since the first Jewish immigrants arrived in lower Manhattan. “Zabar’s!” some Jewish families shout about where to buy their Sunday brunch bagels. “Absolute Bagels!” No, “H & H Bagels!”
But the battle switched recently from crust quality to finances.
The owner of the self-proclaimed largest bagel producer in the world (though Lender’s and Dunkin’ Donuts likely beat the company by a long shot) has been lying on the books as well, to the tune of more than $330,000.
Helmer Toro, a co-founder and owner of iconic New York bagel bakery H & H Bagels, pleaded guilty May 27 to second-degree grand larceny for pocketing payroll taxes, mostly money he withheld from employees from 2003 to 2009 and never forked over to the state
The bagel shop, which is widely considered to make one of the quintessential New York bagels, has been mentioned in TV shows and on the big screen by everyone from Cosmo Kramer (Michael Richards) in “Seinfeld” to Carrie Bradshaw (Sarah Jessica Parker) in “Sex and the City.” The company, founded in 1972, ships its bagels overnight to anywhere in the country, and even to select locations abroad.
Toro, who took a plea bargain over a court date that could have resulted in 15 years in jail, will spend 50 weekends behind bars and will have to pay the state $500,000 in fines. He put up his company’s Manhattan bagel plant as collateral.
Manhattan’s district attorney, Cyrus R. Vance Jr., said, “Under no circumstances can employers gain in business by cheating their employees.”
Although H & H refused to disclose the number of bagels it produces, it has previously boasted the production of 80,000 bagels daily. And at the exorbitant price of $1.40 a pop (which would rake in $112,000 a day, by our calculation), it shouldn’t take Toro that long to earn some extra dough.
I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning journalism this Passover.
In this age of misinformation, our work is needed like never before. We report on the news that matters most to American Jews, driven by truth, not ideology.
At a time when newsrooms are closing or cutting back, the Forward has removed its paywall. That means for the first time in our 126-year history, Forward journalism is free to everyone, everywhere. With an ongoing war, rising antisemitism, and a flood of disinformation that may affect the upcoming election, we believe that free and open access to Jewish journalism is imperative.
Readers like you make it all possible. Right now, we’re in the middle of our Passover Pledge Drive and we still need 300 people to step up and make a gift to sustain our trustworthy, independent journalism.
Make a gift of any size and become a Forward member today. You’ll support our mission to tell the American Jewish story fully and fairly.
— Rachel Fishman Feddersen, Publisher and CEO
Join our mission to tell the Jewish story fully and fairly.
Only 300 more gifts needed by April 30
