Skip To Content
JEWISH. INDEPENDENT. NONPROFIT.
Israel News

Bridge of Sighs?

New York City commuters taking the Williamsburg Bridge into Manhattan have had trouble believing their eyes. Last month, the city affixed to one of the bridge’s crossbeams a sign informing motorists that they were leaving the borough of Brooklyn. Following this was a plaintive “Oy Vey!” It’s been a long road for the kvetchy sign. When Brooklyn Borough President Marty Markowitz first proposed the idea to the city’s transportation department in January 2004, he was rebuffed. Too distracting, the department said. But Markowitz persisted, and the city relented.

Early reaction to the sign has been positive. Most of those who’ve weighed in on the matter seem charmed. But not all. A correspondent on the Web site jewschool.com was uncomfortable with so prominent a display of a phrase so “deeply steeped in shtetl-style frailty.” Michael Santomauro, a prolific “Holocaust revisionist” who edits the online newsletter “Reporter’s Notebook,” wrote that the sign represents “the saturation of everything Jewish in our culture…. Your taxpayers at work. The ultimate in obnoxiousness for ethnic politics.” To such critics, we feel like echoing one of other signs that the borough of Brooklyn uses to bid farewell to motorists leaving its borders: Fugheddaboudit.

A message from our CEO & publisher Rachel Fishman Feddersen

I hope you appreciated this article. Before you move on, I wanted to ask you to support the Forward’s award-winning journalism during our High Holiday Monthly Donor Drive.

If you’ve turned to the Forward in the past 12 months to better understand the world around you, we hope you will support us with a gift now. Your support has a direct impact, giving us the resources we need to report from Israel and around the U.S., across college campuses, and wherever there is news of importance to American Jews.

Make a monthly or one-time gift and support Jewish journalism throughout 5785. The first six months of your monthly gift will be matched for twice the investment in independent Jewish journalism. 

—  Rachel Fishman Feddersen, Publisher and CEO

Join our mission to tell the Jewish story fully and fairly.

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.