Searching for Modesty, and Finding Obscenity at Wal-Mart
While in Target this morning, to grab one of their super-duper-on-sale-cheap netbook computers for my teenage son’s Chanukah gift (I got one of the handful they had delivered overnight, whoo hoo!), I cruised through the girl’s department as I do each time I’m in the store, in search of an appropriately modest skirt or dress for my 10-year-old daughter.
It is no easy thing to find a long-ish skirt or dress with some semblance of sleeves for a tweenager these days.
Everything I see — in department stores, big-box-stores, boutiques, catalogues and on-line — is mini-skirt short. If the skirt length hits below the knee, then the top is sleeveless, even in winter.
What is a mom with a growing Girlchik to do?
She needs something appropriate to family weddings and holiday dinners at Bubbe and Zayde’s. She has a couple of hippie-ish long flowy skirts, but they’re made of summery fabrics, and she needs something more fitting for winter weather. I’m about to suck it up and go to one of those stores in a frum Brooklyn neighborhood that sells only tznius (modest) clothes, and praying that I find something besides gray, black and navy-blue uniform skirts.
At Macy’s (dozens of holiday dresses, all of them sleeveless) and Daffy’s (no dressy skirts, even, in Girlchik’s size) and Target (where everything sequined and dressy was tunics with leggings) and H&M (ditto) and Old Navy (ditto) I feel culturally out of step when I ask if there are any longer skirts or dresses in the back. The answer is invariably no.
I feel almost — gack — conservative.
It brings to mind Jane Eisner’s recent Sisterhood post looking at choices she’s made as a mother that seem to make her more conservative than Sarah Palin.
Parenthood has done that to me, too.
Back in the 1980s, when Tipper Gore famously established the Parents Music Resource Center, the idea that anyone “in charge” would put warning labels on compact discs and videos letting people know that they had mature content struck me as censorship-like.
Now, as a mother, I appreciate the heads-up, though of course it’s still up to me to monitor what my kids are listening to and watching both on TV and on-line (which is why the TVs and computers in our house remain in the most public rooms, and out of their bedrooms).
I don’t want them seeing things that I consider obscene or violent.
Those are my calls to make, of course.
The country’s biggest retailer, Wal-Mart, has its own policy. The company refuses to sell recordings or publications that it regards as obscene. In their case, though, this includes anything with references to abortion or homosexuality.
Then again, I think the real obscenity is that, even as it bans references to gay life, Wal-Mart openly sells guns.
And of course, when I’ve been in Wal Mart stores, the only girls’ skirts I’ve seen have been super-short. Not a one to be found that hits below the knee.
Debra Nussbaum Cohen is an award-winning journalist, author of the book “Celebrating Your New Jewish Daughter: Creating Jewish Ways to Welcome Baby Girls into the Covenant” (Jewish Lights), and a Contributing Editor at The Forward.
The Forward is free to read, but it isn’t free to produce

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward.
Now more than ever, American Jews need independent news they can trust, with reporting driven by truth, not ideology. We serve you, not any ideological agenda.
At a time when other newsrooms are closing or cutting back, the Forward has removed its paywall and invested additional resources to report on the ground from Israel and around the U.S. on the impact of the war, rising antisemitism and polarized discourse.
This is a great time to support independent Jewish journalism you rely on. Make a gift today!
— Rachel Fishman Feddersen, Publisher and CEO
Support our mission to tell the Jewish story fully and fairly.
Most Popular
- 1
Fast Forward Ye debuts ‘Heil Hitler’ music video that includes a sample of a Hitler speech
- 2
Opinion It looks like Israel totally underestimated Trump
- 3
Culture Is Pope Leo Jewish? Ask his distant cousins — like me
- 4
Fast Forward Student suspended for ‘F— the Jews’ video defends himself on antisemitic podcast
In Case You Missed It
-
News In Edan Alexander’s hometown in New Jersey, months of fear and anguish give way to joy and relief
-
Fast Forward What’s next for suspended student who posted ‘F— the Jews’ video? An alt-right media tour
-
Opinion Despite Netanyahu, Edan Alexander is finally free
-
Opinion A judge just released another pro-Palestinian activist. Here’s why that’s good for the Jews
-
Shop the Forward Store
100% of profits support our journalism
Republish This Story
Please read before republishing
We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines.
You must comply with the following:
- Credit the Forward
- Retain our pixel
- Preserve our canonical link in Google search
- Add a noindex tag in Google search
See our full guidelines for more information, and this guide for detail about canonical URLs.
To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.