Skip To Content
JEWISH. INDEPENDENT. NONPROFIT.
News

The ‘Kippah Guy’ Comes to Cleveland, Bearing Donald Trump (and Hillary) Yarmulkes

Marc Daniels, better known as “The Kippah Guy,” isn’t at the Republican National Convention this week in Cleveland for politics.

On the street near the Quicken Loans Arena, he sells yarmulkes in both Democrat blue and Republican red emblazoned with the names of the party candidates in Hebrew and English.

Instead, what matters to Daniels is the message he prints underneath, a message that he’s been hounding presidential candidates like Hillary Clinton and Donald Trump with since the Iowa caucuses in February: sow seeds of peace and weed out hate.

Daniels first developed his idea for a peace movement after a visit to the Dachau concentration camp, where he realized the need for a vision “positive as the Nazi and Hitler was negative.” Obsessed with gardening — along with Kabbalah, which he studied for years in Israel — the imagery for his campaign was born. Now, he only needed a vehicle for his message.

His first run-in with a presidential hopeful was with Donald Trump at an event in Burlington, Iowa, in October where he asked the Donald to put up or shut up on his support for Israel — and sign Daniels’ kippah.

By no means is Daniels a Trump loyalist, however. At a Jeb Bush rally, Daniels shouted “Trump is a putz!” in response to the Trump’s recent remarks toward Muslims.

“I knew people would start tweeting about it,” he told the Forward. “I said he’s a putz because he has greatness within him and he’s wasting it.”

In fact, Clinton enthusiastically responded to Daniels’ message, announcing it to a crowd at an event.

“Thank you. Thank you so much,” she says in the video of the event, “I love that. It’s a great mission he’s on, to weed out hate. I think that’s especially appropriate here in Iowa. We’ve got to do everything we can to weed out hate and to plant understanding and more love and kindness.”

Daniels told the JTA in April that Trump and Bernie Sanders supporters were the biggest buyers of his head coverings, though he didn’t know why.

Contact Drew Gerber at [email protected] or on Twitter, @dagerber

A message from our CEO & publisher Rachel Fishman Feddersen

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.

At a time when other newsrooms are closing or cutting back, the Forward has removed its paywall and invested additional resources to report on the ground from Israel and around the U.S. on the impact of the war, rising antisemitism and polarized discourse.

Readers like you make it all possible. Support our work by becoming a Forward Member and connect with our journalism and your community.

—  Rachel Fishman Feddersen, Publisher and CEO

Join our mission to tell the Jewish story fully and fairly.

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.