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Sure, Donald Trump’s More Famous Than the Baal Shem Tov. But Bigger Than Jesus?

The semi-serious data-driven magazine Improbable Research has released a study empirically assessing (with tongue firmly in cheek) just how famous Donald Trump is.

The verdict? He’s bigger than Jesus.

In “Measuring Fame Quantitatively V: Who’s the Most Famous of Them All (Part 2),” Dr. Eric Schulman, an astrophysicist and science humorist, used Google searches and an algorithm to answer that ever-important question.

Trump is, for the moment, approximately 14 times more famous than George Harrison. (More on that later.) Schulman, in back of the envelope calculations sent by email, estimated that from 1985 to 2008 Trump was a B-lister, and before 1985 he was C-list. From the names Schulman included in his analysis, the order of descending fame (based on Google searches) is Trump, Barack Obama, Hillary Clinton and Jesus Christ.

Though Schulman freely admits that it is extremely difficult to make scientific judgments about something as unscientific as fame, he feels that his study is helpful, even if it is playful.

“It’s a little obscure and confusing by design but there is a truth to it,” he told Vocativ. “This is real data and I think it’s providing us with some real insights, especially on how we as an internet society look at things.”

Some other interesting findings from the latest study:

  • Donald Trump is the most famous person in the world right now — though he’s not nearly as famous as Obama was in 2009. In Schulman’s 2009 study on celebrity fame, Obama got a class of his own: he was an A+ list celebrity.

  • Although John Lennon famously said of the Beatles, “We’re bigger than Jesus now” in 1966, today the Beatles are slightly less famous than the Portuguese footballer Cristiano Ronaldo.

  • Continuing on the Beatles theme, John is more famous than Paul. (Ringo clocks in right behind George Harrison.)

  • In his capacity as the 18th century Jewish mystic and father of Hasidic Judaism, the Baal Shem Tov is a C-list celebrity. But remove the moniker (Baal Shem Tov means “master of the good name”), and Israel ben Eliezer — the BST’s real name — slides even lower on the pecking order.

  • This reporter is more famous than both Israel ben Eliezer and Eric Schulman. “At the moment you are slightly more famous than the Baal Shem Tov (or rather, Israel ben Eliezer) and both of you are significantly more famous than I am, although we are all ‘E’ List,” Schulman wrote in an email. “Baal Shem Tov as Baal Shem Tov is actually a ‘C’ List celebrity.”

(Full disclosure: based on Schulman’s algorithm, which can’t differentiate among people who have the same name, the collective totality of all “Ari Feldman”s on the internet together constitute an E-list celeb. But I’ll take what I can get.)

A graphic from showing Schulman’s results. Image by Vocativ

Schulman set George Harrison as the B-list celebrity off of which all other classes of celebrity — from A to H — would be measured.

“I choose George Harrison as the archetypal ‘B’ List celebrity because his fame was roughly constant over the time period of my 2009 study (2001-2009) and he’s not as famous as John (Lennon) or Paul (McCartney),” Schulman wrote in an email. “I did consider making Ringo the archetype, but as I recall his fame was more variable.”

His metric is “the logarithmic international standard unit of fame,” or the dBHa. (“Ha” is for Harrison.) Depending on how many more (or less) Google search hits a person receives relative to George Harrison, Schulman’s algorithm assigns them a rough spot along the fame continuum. A-list celebrities are between +5 and +15 dBHa; C-listers score -5 dBHa or less.

While the Baal Shem Tov registers as a C-lister, major figures from other world religions did better.

Mohammed, Moses and Buddha made the A-list (though Mohammed was quite close to breaking into A+ list territory) and Brahma made the high range of the B-list.

Schulman said that he decided to include the Baal Shem Tov in his published analysis because he and his wife said one of his proverbs at their wedding.

“As far as I recall, he was the only Jewish mystic whose fame I measured,” he wrote. “Actually, come to think of it, I suppose Jesus counts as a Jewish mystic.”

Contact Ari Feldman at or on Twitter @aefeldman.




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