Image by EMMANUEL DUNAND/AFP via Getty Images

By Jacob Kornbluh March 3, 2022

The manufacturer and distributor of Ben & Jerry’s in Israel is suing Vermont-based Ben & Jerry’s and its parent company Unilever for its decision last summer to end sales in the Israeli-occupied West Bank.

The lawsuit was filed on Thursday by American Quality Products and its owner Avi Zinger in the U.S. District Court of New Jersey, where Unilever U.S. is headquartered. The company claims the termination was illegal and seeks a judgment that would enable it to continue manufacturing Ben & Jerry’s products throughout Israel and the West Bank. The contract is set to expire in December.

“Leave ice cream out of the political debate,” said Zinger in a statement.

Forwarding the News

Thoughtful, balanced reporting from the Forward and around the web, bringing you updated news and analysis each day.

Terms(Required)

I agree to the Forward's Terms of Service and Privacy Policy

Email(Required)

Ben & Jerry’s announced last July that it would end its relationship with the Israeli licensee that manufactures and distributes its products in the West Bank, saying that selling in occupied territory “is inconsistent with our values.” The company’s founders, Ben Cohen and Jerry Greenfield, maintained the move was not a boycott of Israel because the company plans to continue selling ice cream within its 1948 borders. The ice cream company said it will continue to sell its products in East Jerusalem and the West Bank through the end of this year and then will sell its products in Israel under a “different business arrangement.”

The Israeli manufacturer argues that the demand to cease operations in the West Bank violates Israeli laws, including one that prohibits discrimination on the basis of residency and the anti-boycott law that passed in 2011. Several U.S. states have passed similar laws.

“I refused Ben & Jerry’s and Unilever’s illegal demands, and as a result, they are threatening to close my business, affecting hundreds of Israeli and Palestinians workers and distributors,” said Zinger. “Shame on Unilever for its wrongful attempt to boycott the state of Israel.”

Alyza Lewin, one of the lawyers representing the Israeli licensee, said American Quality Products is seeking an injunction before the contract expires, arguing that Ben & Jerry’s decision will lead to irreversible harm. If the contract is not extended, she said Zinger will ask for damages. She added that attorneys will file a motion for a preliminary injunction that will extend the contract as long as the case continues.

“The hope is that Unilever will turn around and say, ‘You’re right. We see now that this was an error, and we can’t do that,’” said Lewin, who serves as president of the Louis D. Brandeis Center for Human Rights Under Law.

Several states have withdrawn or taken steps to withdraw investments in Unilever since Ben & Jerry’s announcement. New Jersey, New York, Arizona, Florida, Illinois and Texas have already divested from Unilever, withdrawing investments and holdings worth upwards of $1 billion. New Jersey, where Unliver’s headquarters are, pulled $182 million in investments.

Get the Forward delivered to your inbox. Sign up here to receive our essential morning briefing of American Jewish news and conversation, the afternoon’s top headlines and best reads, and a weekly letter from our editor-in-chief.

The Forward is free to read, but it isn’t free to produce

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward.

Now more than ever, American Jews need independent news they can trust, with reporting driven by truth, not ideology. We serve you, not any ideological agenda.

At a time when other newsrooms are closing or cutting back, the Forward has removed its paywall and invested additional resources to report on the ground from Israel and around the U.S. on the impact of the war, rising antisemitism and polarized discourse.

Readers like you make it all possible. We’re near the end of our Passover Fundraising Drive, and we have a very ambitious goal of $127,000 by April 21.

This is a great time to support independent Jewish journalism you rely on. Make a Passover gift today!

—  Rachel Fishman Feddersen, Publisher and CEO

Make a Passover Gift Today!

$90 $180

$360

Other amount