Skip To Content
JEWISH. INDEPENDENT. NONPROFIT.
Breaking News

Scarlett Johansson Defends SodaStream After Criticism Over Occupation

Scarlett Johansson has defended her decision to represent SodaStream, an Israeli company that operates in the occupied West Bank.

The Hollywood starlet, who will appear in a Super Bowl ad for the controversial home beverage company, released a statement to the Huffington Post after coming under fire for speaking on behalf of the company.

“While I never intended on being the face of any social or political movement, distinction, separation or stance as part of my affiliation with SodaStream, given the amount of noise surrounding that decision, I’d like to clear the air,” Johansson stated.

“I remain a supporter of economic cooperation and social interaction between a democratic Israel and Palestine,” the actress said. “SodaStream is a company that is not only committed to the environment but to building a bridge to peace between Israel and Palestine, supporting neighbors working alongside each other, receiving equal pay, equal benefits and equal rights. That is what is happening in their Ma’ale Adumim factory every working day.”

The actress did not address claims that the settlement in which SodaStream’s factory is located forms part of a strategic bloc of settlements that — if completed — would make a contiguous Palestinian state impossible. Nor did she address the charge that SodaStream was guilty of worker exploitation until an Israeli workers’ rights organization got involved, or that the company had fraudulently used a “Made in Israel” label on its products.

Johansson went on to make specific mention of her position as a global ambassador for Oxfam, following that organization’s decision to distance itself from the actress. In a statement on its website, Oxfam said it “believes that businesses that operate in settlements further the ongoing poverty and denial of rights of the Palestinian communities that we work to support. Oxfam is opposed to all trade from Israeli settlements, which are illegal under international law.”

“As part of my efforts as an Ambassador for Oxfam, I have witnessed first-hand that progress is made when communities join together and work alongside one another and feel proud of the outcome of that work in the quality of their product and work environment, in the pay they bring home to their families and in the benefits they equally receive,” Johansson stated. “I stand behind the SodaStream product and am proud of the work that I have accomplished at Oxfam as an Ambassador for over 8 years.”

So far, Oxfam has not asked Johansson to cut her ties with SodaStream.

The actress said she trusts consumers will make their own informed decisions and do what is right for them.

“I am happy that light is being shed on this issue in hopes that a greater number of voices will contribute to the conversation of a peaceful two state solution in the near future,” she concluded.

A message from our CEO & publisher Rachel Fishman Feddersen

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.

We’ve set a goal to raise $260,000 by December 31. That’s an ambitious goal, but one that will give us the resources we need to invest in the high quality news, opinion, analysis and cultural coverage that isn’t available anywhere else.

If you feel inspired to make an impact, now is the time to give something back. Join us as a member at your most generous level.

—  Rachel Fishman Feddersen, Publisher and CEO

With your support, we’ll be ready for whatever 2025 brings.

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.