Image by getty images

— SodaStream, the Israeli company that brought homemade carbonated drinks to kitchens around the world, is making a bid to conquer the home pub with the introduction of Beer Bar, its first homemade brew.

The company announced the addition in a news release Monday, spurring share prices to soar, according to the Israeli financial publication Globes.

Crafting a homemade beer requires the same simple steps as making the company’s other beverages: adding a packet of flavored concentrate to freshly carbonated water, which SodaStream’s device generates in seconds. Current flavors include a variety of fruit mixes and colas.

Forwarding the News

Thoughtful, balanced reporting from the Forward and around the web, bringing you updated news and analysis each day.

Terms(Required)

I agree to the Forward's Terms of Service and Privacy Policy

Email(Required)

The Beer Bar’s resulting beverage, called Blondie, is 4.5 percent alcohol by volume, which is on par with other global beers.

In the news release, SodaStream described the beer as having “a smooth authentic taste, and a hop filled aroma.”

The company announced an initial rollout for the home brewing system in beer-friendly Germany and Switzerland with plans to expand distribution in other markets later in 2016 and in 2017.

The food website Eater reported that the cost of one liter of the Blondie concentrate is approximately $3.34. One bottle of concentrate makes three liters of beer.

“We are excited to launch a brand dedicated to serving the global growing trend of home crafted beer,” SodaStream CEO Daniel Birnbaum said in the news release. “Our core carbonation technology and distribution infrastructure provide a great platform for us to extend our business into this emerging category, and we choose to do so with a dedicated beer brand.”

The Forward is free to read, but it isn’t free to produce

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward.

Now more than ever, American Jews need independent news they can trust, with reporting driven by truth, not ideology. We serve you, not any ideological agenda.

At a time when other newsrooms are closing or cutting back, the Forward has removed its paywall and invested additional resources to report on the ground from Israel and around the U.S. on the impact of the war, rising antisemitism and polarized discourse.

Readers like you make it all possible. We’ve started our Passover Fundraising Drive, and we need 1,800 readers like you to step up to support the Forward by April 21. Members of the Forward board are even matching the first 1,000 gifts, up to $70,000.

This is a great time to support independent Jewish journalism, because every dollar goes twice as far.

—  Rachel Fishman Feddersen, Publisher and CEO

2X match on all Passover gifts!

$90 → $180 $180 → $360

$360 → $720

Other amount