Mark Cuban’s weapon of choice in his battle against Donald Trump is undoubtedly Twitter.
The Dallas-based Jewish billionaire has perfected his ability to get under Trump’s skins in no more than 140 characters. Cuban is well aware of the impact his anti-Trump tweets have had: “I knew that it would get under his skin and drive him crazy. Mission accomplished,” he said. after the first debate. And he actually enjoys it.
“It’s always fun because it takes two seconds to pop out 140 characters and get people riled up,” Cuban told [Business Insider.] (http://www.businessinsider.com/mark-cuban-donald-trump-twitter-2016-9)
One way of doing it is going after Trump’s business:
If @realDonaldTrump loses this election, im betting he personally goes bankrupt w/in 7 yrs. Thats how toxic his brand now is.— Mark Cuban (@mcuban) September 29, 2016
And his brand:
Wow !!! Trump won’t put his name on new hotels. Even he knows his brand is over. Say goodnight Donnie. https://t.co/ue9erP8Dnh— Mark Cuban (@mcuban) October 19, 2016
Or by turning Trump’s attack lines against him:
Hey Donald, you do realize that with $11b you should be able to rig the system? After all no one knows the system better than you. Right ? https://t.co/yocO2jT1aS— Mark Cuban (@mcuban) October 23, 2016
Live-tweeting Trump’s debates works:
When you don’t practice , you don’t know how to hold the mic. Sniffle distance is important— Mark Cuban (@mcuban) October 10, 2016
As does just challenging Trump directly, to a modern-day duel:
.1) @realDonaldTrump $10mm to the charity of YOUR choice if you let ME interview you for 4 hrs on YOUR policies and their substance.— Mark Cuban (@mcuban) September 16, 2016
Trump, by the way, did not respond to the dare.
Nathan Guttman staff writer, is the Forward’s Washington bureau chief. He joined the staff in 2006 after serving for five years as Washington correspondent for the Israeli dailies Ha’aretz and The Jerusalem Post. In Israel, he was the features editor for Ha’aretz and chief editor of Channel 1 TV evening news. He was born in Canada and grew up in Israel. He is a graduate of the Hebrew University of Jerusalem. Contact Nathan at email@example.com, or follow him on Twitter @nathanguttman