Available: A page from the Nice Jewish Guys Calendar 2010 features Jordan, a wannabe actor, and his dog. Click to view larger.

A producer of the hit reality TV show “The Simple Life,” which stars Paris Hilton and Nicole Richie, is now trying to boost the image of nice Jewish guys — one month at a time.

Available: A page from the Nice Jewish Guys Calendar 2010 features Jordan, a wannabe actor, and his dog. Click to view larger.

Adam Cohen’s Nice Jewish Guys Calendar 2010 features 12 California menschen in their 20s, all of whom are gainfully employed and looking for love.

Forwarding the News

Thoughtful, balanced reporting from the Forward and around the web, bringing you updated news and analysis each day.

Terms(Required)

I agree to the Forward's Terms of Service and Privacy Policy

Email(Required)

Using both personal and professional contacts, Cohen solicited photos and bios, eventually receiving applications from some 1,000 men. Cohen winnowed down that number and conducted in-person interviews to help him select the final dozen. He was looking for, well, nice Jewish guys — responsible, kind, and employed.

Jewish guys, Cohen said, “are not always the best-looking guys, but we have jobs.”

Each hunk gets his own month with a bio and several photos. The cover features Ethan, a dark-haired business-strategy consultant who, according to the calendar, “can’t work a yo-yo, loves cereal and would eat it all day if he could.” The calendar also highlights Aaron, a piano teacher, and David, a New York-born tutor who’s photographed in a gray bathrobe and slippers.

Cohen said he’d been walking around with the calendar idea in his head for a while when he decided to make it a reality in 2009 with the first version. “Why not put Jewish guys on a pedestal?” he said.

Ironically, Cohen, now in his 30s and married, remembers thinking when he was younger, “Why can’t I ever be a bad boy?” Yet he assured us that although some of the calendar models might look like bad boys, he and his team worked diligently to make sure they didn’t feature any players.

And lest he be accused of being sexist, Cohen has a possible follow-up: “I’d think there’d be no shortage of nice Jewish girls to be in a calendar.”

The Nice Jewish Guys Calendar 2010 is currently available in two sizes at www.nicejewishguys.net.

The Forward is free to read, but it isn’t free to produce

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward.

Now more than ever, American Jews need independent news they can trust, with reporting driven by truth, not ideology. We serve you, not any ideological agenda.

At a time when other newsrooms are closing or cutting back, the Forward has removed its paywall and invested additional resources to report on the ground from Israel and around the U.S. on the impact of the war, rising antisemitism and polarized discourse.

Readers like you make it all possible. Support our work by becoming a Forward Member and connect with our journalism and your community.

This is a great time to support independent Jewish journalism you rely on. Make a gift today!

—  Rachel Fishman Feddersen, Publisher and CEO

Support our mission to tell the Jewish story fully and fairly.

$90 $180

$360

Other amount