Skip To Content
JEWISH. INDEPENDENT. NONPROFIT.
Israel News

Nice Jewish Guys Are Pinups in New Calendar

A producer of the hit reality TV show “The Simple Life,” which stars Paris Hilton and Nicole Richie, is now trying to boost the image of nice Jewish guys — one month at a time.

Available: A page from the Nice Jewish Guys Calendar 2010 features Jordan, a wannabe actor, and his dog. Click to view larger.

Adam Cohen’s Nice Jewish Guys Calendar 2010 features 12 California menschen in their 20s, all of whom are gainfully employed and looking for love.

Using both personal and professional contacts, Cohen solicited photos and bios, eventually receiving applications from some 1,000 men. Cohen winnowed down that number and conducted in-person interviews to help him select the final dozen. He was looking for, well, nice Jewish guys — responsible, kind, and employed.

Jewish guys, Cohen said, “are not always the best-looking guys, but we have jobs.”

Each hunk gets his own month with a bio and several photos. The cover features Ethan, a dark-haired business-strategy consultant who, according to the calendar, “can’t work a yo-yo, loves cereal and would eat it all day if he could.” The calendar also highlights Aaron, a piano teacher, and David, a New York-born tutor who’s photographed in a gray bathrobe and slippers.

Cohen said he’d been walking around with the calendar idea in his head for a while when he decided to make it a reality in 2009 with the first version. “Why not put Jewish guys on a pedestal?” he said.

Ironically, Cohen, now in his 30s and married, remembers thinking when he was younger, “Why can’t I ever be a bad boy?” Yet he assured us that although some of the calendar models might look like bad boys, he and his team worked diligently to make sure they didn’t feature any players.

And lest he be accused of being sexist, Cohen has a possible follow-up: “I’d think there’d be no shortage of nice Jewish girls to be in a calendar.”

The Nice Jewish Guys Calendar 2010 is currently available in two sizes at www.nicejewishguys.net.

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.

Now more than ever, American Jews need independent news they can trust, with reporting driven by truth, not ideology. We serve you, not any ideological agenda.

At a time when other newsrooms are closing or cutting back, the Forward has removed its paywall and invested additional resources to report on the ground from Israel and around the U.S. on the impact of the war, rising antisemitism and the protests on college campuses.

Readers like you make it all possible. Support our work by becoming a Forward Member and connect with our journalism and your community.

Make a gift of any size and become a Forward member today. You’ll support our mission to tell the American Jewish story fully and fairly. 

— Rachel Fishman Feddersen, Publisher and CEO

Join our mission to tell the Jewish story fully and fairly.

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.